Park Lane Jewelry introduces new bridal collection

Fashion jewelry company, Park Lane Jewelry, enters new market segment.

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(PR NewsChannel) / May 17, 2011 / CHICAGO / Park Lane Jewelry will be unveiling a new bridal collection on June 1st, just in time for the traditional summer wedding period.  The new collection will be presented in a special mini-catalog focusing on jewelry designed specifically for brides, bridal attendants and mothers of the bride. With 2.3 million weddings each year in the United States; the bridal market represents over $72 billion in business annually.

This new collection will incorporate many new items designed just for this bridal collection as well as jewelry already in the Park Lane collection.  Included will be necklaces, bracelets, and earrings designed to complement every bride’s dream wedding dress. Park Lane’s new bridal collection will include traditional pearl looks, delicate silver-toned chains with pavé and pearl beads, CZ studded necklaces with incredible sparkle, and stunning earrings designed to frame the bride’s face.

With Kate Middleton’s choice of a very simple elegant gown without the embellishments often seen in recent bridal gown designs, jewelry will become more important in completing a special look. Although she selected only earrings to accent her sophisticated look, many brides will now be imitating her style by using jewelry to enhance a simpler style of gown. 

Park Lane Vice-President, Arthur LeVin III, noted that “We expect to access a whole new segment of the market which is often ignored by many jewelry companies.  Although the average wedding budget is $20,000, brides and bridal parties are still looking for classic and more traditional jewelry at reasonable prices, which we offer.”  All Park Lane jewelry can be purchased from any Park Lane Director or through the Park Lane website (http://www.parklanejewelry.com).

About Park Lane Jewelry: Park Lane Jewelry is recognized as the largest family-owned and operated fashion jewelry company in the world.  The direct sales company features high-quality fashion jewelry which is sold via home parties.  Park Lane was founded in Chicago in 1955 by Arthur and Shirley LeVin and is currently owned and operated by Scott LeVin, Mark LeVin and Arthur Levin III, the second generation of LeVin family. While known for the unconditional guarantee on its products and for its no product buy-in program, Park Lane also offers generous rewards to its directors, party hostesses, and customers.  One of the most admired and trusted direct sales companies in the industry; Park Lane currently has independent sales consultants in every state in the country.  

MEDIA CONTACT
Barbara Borchert
Sales & Marketing Manager
Park Lane Jewelry
100 E. Commerce Dr.
Schaumburg, IL 60173
Phone: (800) 621-0088
Email:
Web: www.parklanejewelry.com

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SOURCE: Park Lane Jewelry

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