Millennium & Copthorne Hotels engage Greenlight to manage integrated search across European portfolio

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(PR NewsChannel) / March 17, 2011 / LONDON / Millennium & Copthorne Hotels (MLC.L) has appointed specialist search marketing and technology firm Greenlight, to manage its PPC (pay-per-click) and SEO (search engine optimization) strategy across its entire European portfolio of hotels.

Millennium & Copthorne Hotels is an international hotel group with over 100 hotels in Asia, Australasia, Europe, the Middle East and the United States.  The company owns as well as manages most of its hotel properties, making it one of the largest “own and managed” hotels groups in the world.  Listed on the London Stock Exchange, Millennium & Copthorne Hotels’ annual revenues exceeded £700 million in 2010, with profits in excess of £128 million.

Through an integrated search approach with a single agency - Greenlight, Millennium & Copthorne Hotels is looking to broaden its use of the online channel and in turn, increase brand visibility, drive relevant traffic to its sites and significantly grow the revenue derived through the online channel.

The project will be implemented in stages throughout 2011. Part of Greenlight’s PPC strategy for Millennium & Copthorne Hotels will involve expanding the PPC strategy to include other dynamic aspects such as retargeting, social media advertising and performance display. SEO-related aspects will include on page optimization and link building to improve conversation rates.

Ester Martin, Online Marketing Manager (Europe) at Millennium & Copthorne Hotels, commented:
“We chose Greenlight because they proved to have excellent knowledge and vast experience in the travel industry.  Furthermore, they utilise leading proprietary technology.  By developing a more localised strategy, we look forward to working with Greenlight in achieving these ambitious targets for this year.”

About Millennium & Copthorne Hotels
Millennium & Copthorne Hotels is a dynamic, global hotel company, which owns, manages and/or operates a portfolio of over 100 hotels worldwide.  The European hotels are situated throughout the major business centres of the UK -- including Birmingham, Cardiff, Glasgow, London, Manchester and Newcastle – and in France and Germany where they provide easy access to the rest of the European business community.

About Greenlight:
Greenlight is a leading independent, award winning search marketing specialist and technology firm, the largest of its kind in Europe and the fastest growing. With over 100 blue-chip clients including Santander, Vodafone UK, New Look, Interflora, Co-operative Financial Services, Nespresso and ghd, Greenlight is a leader in the search marketing space, and is recognized worldwide for its commitment to delivering record ROI for its clients and investing in the future of search.

Greenlight is considered the premier thought leader in the sector, publishing widely read industry reports, original research, speaking at trade events, and delivering a highly respected search training programme in conjunction with the IDM. Founded in 2001, Greenlight is headquartered in London, with offices in New York. www.greenlightsearch.com.

Notes to Editors:
To arrange an interview or for further information contact:
Krishna Rao                                                  
T: +44 (20) 3326 6232                                  
E:          
Web: http://www.greenlightsearch.com

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SOURCE: Millennium & Copthorne Hotels

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