Memory Training Centers of America Launches First Memory Treatment Program for use by Professionals to Treat Mild Cognitive Impairment and Early Stage Alzheimer's

MTCA and HAPPYneuron, Inc., partner again to bring Memory Treatment Program to professionals.

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(PRNewsChannel) / May 25, 2010 / FOREST HILLS, N.Y. / Memory Training Centers of America, the leading provider of professional memory training services in assisted living communities, has launched a new Memory Treatment Program on HAPPYneuron’s Scientific Brain Training PRO online platform. The program is designed for use by cognitive therapy professionals to effectively deliver and manage the Memory Treatment Program for patients in need of professional memory training services. The Memory Treatment Program was designed by Memory Training Centers of America, and includes a set of carefully selected Scientific Brain Training PRO cognitive stimulation exercises that have been scientifically validated in various international multi-site studies. Together, the two entities now deliver a treatment program for cognitive rehab professionals to use in helping patients suffering from early stage Alzheimer’s disease and other causes of mild cognitive impairment and memory loss.

"We are excited to partner with the Memory Training Centers of America to bring to the market this innovative Memory Treatment Program for Assisted Living community residents,” says Laura Fay, CEO of HAPPYneuron. “This ‘state-of-the art’ program will provide more consistent patient records and improved standardized care.”

Increasing scientific evidence shows that actively participating in appropriately designed brain fitness workouts aids mental agility. Scientific Brain Training PRO exercises were developed by a team of neurologists, cognitive psychologists and educational scientists to offer unique and challenging configurations that target various areas of cognitive impairment. The Memory Treatment Program is the latest program to take advantage of the SBT PRO online platform features of clinician-managed patient accounts and consistent patient records to meet the need of professionals who treat patients with cognitive impairment.

Memory Training Centers of America provides programs and services as a subsidiary of the Alzheimer's Treatment and Memory Training Centers of America (ATMTCA). Services offered include cognitive evaluation, memory training, psychological counseling, caregiver support and preventative treatments. Treatment services are currently provided at more than 30 assisted living and independent senior retirement communities in the New York tri-state area; hospital-based, nursing care, and free-standing out-patient centers are also provided. MTCA is currently expanding the offering of their services beyond the northeast U.S. to assisted living communities in Florida, Wisconsin, and Michigan. All treatment services are paid for by Medicare.

“Our clinical psychologists and neuropsychologists have utilized HAPPYneuron’s cognitive stimulation exercises as part of our cognitive rehab program for many years,” says Memory Training Center’s CEO, Dr. Peter Magaro. “We are excited to now blend our patient experience with these exercises into a fully managed program that works equally well for the professional as well as the patient. We believe we have helped to fill an area of need in the field of cognitive rehab and brain fitness for the increasing population of seniors suffering from memory loss.”

Unlike many brain fitness products that seniors may attempt on their own, the Memory Treatment Program enables senior living facilities and professionals nationwide to provide a program that begins with a clinical evaluation and is followed by an individualized treatment program to serve the needs of each patient. The goals and level of challenge in each treatment plan are regulated by the patient’s performance and progressively adjusted by the program, as well as modulated and continuously assessed by the clinician. The Memory Treatment Program will be released May 25th ,and can be purchased by clinicians online at www.ScientificBrainTrainingPRO.com. A manual, private consultation and other services needed to develop professional expertise in use of the Memory Treatment Program in a professional cognitive rehab practice can be purchased at: www.memorytrainingcenters.com.

About HAPPYneuron, Inc.: A pioneer in brain training and rehabilitation solutions, HAPPYneuron offers a broad range of scientifically validated, personalized programs in multi-media formats for children, adults and seniors. HAPPYneuron is dedicated to improving cognitive health through evidence based products for individuals and cognitive therapy professionals worldwide. HAPPYneuron is a Scientific Brain Training TM (NYSE Euronext: MLSBT) company. To learn more, visit www.ScientificBrainTrainingPro.com.

About Memory Training Centers of America: Memory Training Centers of America is the principal provider of programs for the prevention and treatment of memory impairment to seniors in Assisted Living Communities for nearly a decade and provides memory assessment and treatment for individuals suffering from memory loss, as well as services and programs for individuals who wish to prevent memory loss. If you or a loved one has been diagnosed with memory impairment, the Center provides treatment that will stabilize the decline of memory functioning and even reverse its potentially devastating consequences. Memory Gym and Activity Centers provide preventive “workouts” to enable optimal memory and overall cognitive health. The Memory Training Centers provide programs and services as a subsidiary of the Alzheimer's Treatment and Memory Training Centers of America (ATMTCA). To learn more, visit www.memorytrainingcenters.com.

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