Publicity Expert Explains How to Hire a Publicist

Here's how to hire a publicist because choosing a person who has strong contacts and knows how to pitch a story can land thousands of dollars in free publicity.

thepublicityagency.com - November 15, 2008

(PRNewsChannel) / Tampa, Fla. / Good publicists are worth every penny because they can help companies and individuals land thousands of dollars in free publicity, explains a publicity expert.  So businesses and individuals often want to know how to hire a publicist.

"It's important that you choose the right person and firm and you learn how to hire a publicist," says Glenn Selig, whose company, The Publicity Agency (http://www.thepublicityagency.com) represents authors, businesses and top news makers.  "Publicists provide clients with exposure they simply could not buy.  Good ones are incredible.  Bad ones are a nighmare."

Just like any business, Selig explains, much of his agency's success is because of connections it has at NBC's 'Today' show, 'Good Morning America,' CBS' 'The Early Show,' the cable news outlets like CNN, Fox News and MSNBC and at various other media outlets nationwide. 

"When you know people personally it's big," says Selig.

It's also about knowing how to pitch to news people--whether it's by phone or email, says Selig.  In the case of The Publicity Agency, he and the other publicists are all former journalists so they understand the news business and know how to reach and break through to busy news people they may not know.  Which is why their slogan is 'we know news.'

"Our backgrounds are in news.  We are one-of-a-kind in public relations," says Selig.  "All other PR firms have experts only in PR.  But you can't know what it's like to be a news person working your whole career in PR."

He compares it to being an attorney.  Some of the best defense attorneys are former prosecutors, he says, because they know the game from the other side.

"We understand what journalists want and need and we package stories for them to make their jobs easier.  You should not be pushy or obnoxious," says Selig.  "Journalists respect our experience and take because of what we bring to the table."

Ultimately when it comes to how to hire a pubicist, Selig recommends:

1.  Find someone with a proven track record

2.  Ask about the agency's recent results

3.  Beware of guarantees or promises that seem too good to be true

4.  Check references

For more information on The Publicity Agency, which represents clients all over the world, please visit http://www.thepublicityagency.com.

Media Contacts: 
Glenn Selig
Phone: (813) 948-7767 ext. 801
cell (813) 300-5454
Email:

Justin Herndon
Phone: (813) 528-6815
Email:

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Source Web Site: thepublicityagency.com