Pump Up PR During Economic Downturn, Expert Advises

Called a public relations guru by CNN's Nancy Grace, Glenn Selig says the worst time to stop marketing a company is during an economic downturn.

thepublicityagency.com - November 12, 2008

(PRNewsChannel) / Tampa, Fla. / Money may be tight for many companies, but the worst thing to do during this economic downturn is to taper off the marketing, warns Glenn Selig, founder of Tampa, Fla.-based The Publicity Agency (http://www.thepublicityagency.com).

"If consumers and other businesses don't know about you and your company they can't find you," says Selig, dubbed the public relations "guru" by CNN's Nancy Grace.

Hard economic times, says Selig, may be the best time to launch a public relations campaign.  Studies consistently show that companies that continue or boost their PR and marketing efforts during economic downturns outperform competitors that cut their marketing budgets during the economic downturns.

Despite his advice, Selig says the reality is fewer companies will actively market their companies during the economic downturn, which leaves the field wide open for those who do, says Selig.

"For most businesses it doesn't make sense to wait for things to get better," says Selig.  "The economy may be slowing but it's not stopping.  The pie may be smaller but there are still many pieces of it to be had."

Selig specializes in working with companies to expose their companies to media outlets that may be interested in featuring the company or its experts on news programs or in articles.  As his firm is comprised of former journalists, he and his associates market the companies to news people on the national or local levels. 

The Publicity Agency also aggressively markets companies online directly to consumers using search engine optimized (SEO) press releases.

It's about companies trying to reach their respective markets either through the conventional media or by bypassing the media and going online to get to the consumer.  Online press releases help businesses connect with other businesses (BtoB) or with consumers (BtoC). 

"You may have found this article by searching for 'marketing during economic downturns' or 'PR for economic downturns' or something like that," says Selig.  "That's the point you can use key words and phrases to draw people to your message and to your Web site."

For more information about a conventional media and/or online marketing campaign during the economic downturn, please visit http://www.thepublicityagency.com.

Media Contacts:  Glenn Selig, (813) 948-7767,  or Justin Herndon, (813) 528-6815, .

Source Web Site: thepublicityagency.com