Articles
news distribution and press release distribution services - PRNewsChannel.com
Offering news distribution, press release distribution and other press release services designed to land free publicity.

Home | Company News | Contact Us | About Us | Site Map

PR NewsChannels
-Client Login
-Send a Press Release
-FAQ
-Success Stories
-Client Loyalty Program
-How We Compare
Services
-Press Release Writing
-Confidence Booster
-Multimedia
-For Journalists
-News by Subject
-Green Business
-News Feeds
-Free White Papers
Find a Solution
-Publicly Traded Corporations
-Small Business
-Gov't/Political
-Publishing
-PR/Marketing Firms
-Not for Profits
-Univ./Research Facilities

Email This Press Release - Print This Press Release

Ford 'Drive One 4 UR School' Program Boosts Consideration, Support for Local Communities

Ford's "Drive One 4 UR School" program offers individuals an opportunity to test-drive a new Ford vehicle and help raise money for their local high school.
ford.com - October 01, 2008

(PRNewsChannel) / Dearborn, Mich. / Ford Division and participating Ford dealers throughout the country are introducing new products to consumers in a unique way that not only helps raise awareness and consideration for the Ford brand but also helps support community schools.

Participants in the "Drive One 4 UR School" program can test-drive a Ford Flex, Focus or other new Ford vehicle and help raise much-needed funding for their local high school. For each test-drive taken at the one-day events, Ford and participating dealers donate $20 (up to a total of $6,000) to fund special projects and activities at the designated school.

"Experience behind the wheel is the greatest influence in changing consumer opinion and growing consideration of Ford products," said Gabrielle Senatore, Marketing manager, Ford Motor Company (NYSE:F). "This fresh approach provides an excellent opportunity to showcase a variety of Ford products in a low-pressure setting while also demonstrating support for the local community."

Senatore says the success of the "Drive One 4 UR School" program is driven by strong collaboration between Ford dealers and their partnering high schools.

"The more effort the students put behind drawing people to the event, the greater their opportunity to maximize the fundraising," she said. "Some of our Ford dealers offer additional incentives like free oil changes to attract participants."

High schools participating in the "Drive One 4 UR School" program also compete against one another in a nationwide sales competition. Ford will award first-, second- and third-place prizes of $15,000, $10,000 and $5,000, respectively, to the high schools that generate the most new Ford Division sales.

More than 100 "Drive One 4 UR School" events have been held throughout the country since the program began late last year, enabling more than 15,000 people to test-drive a Ford vehicle. The events have generated close to 250 direct sales, and feedback shows that both purchase consideration and opinion of the Ford brand improved after people had a chance to experience the vehicles firsthand.

According to Senatore, the "Drive One 4 UR School" program builds on the success of recent Ford marketing campaigns, such as the Fusion Challenge, Friend-to-Friend and the overall "Drive One" initiative.

"This grassroots approach to marketing enables us to reach consumers community by community, and our vehicles to do the rest," she said.

More than 150 "Drive One 4 UR School" events are planned at high schools throughout the United States between now and the end of December. In 2009, the program will expand to include elementary and junior high schools.

Ford Motor Company
Ford Motor Company (NYSE:F), a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 229,000 employees and about 90 plants worldwide, the company's core and affiliated automotive brands include Ford, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit our website at
www.ford.com.

Source Web Site: ford.com

Search PRNewsChannel:

Recent Headlines
About This Press Release
For questions regarding information contained in this press release, please contact the company source listed in the press release. Please do not contact PRNewsChannel as we won't be able to provide assistance with your inquiry.
Copyright Notice
You do not need permission to link to pages on this site. Press releases on this site may be used for any legitimate media purpose. However, using the press releases from PRNewsChannel for distribution on competing press release distribution sites is prohibited.

PRNewsChannel.com: Legal | Site Map | Client List | Contact Us | RSS Feeds | Widgets
Recommended Sites: PRNewsChannel Video | Publicity Agency | Press Release Pros
PRNewsChannel is the press release newswire offering press release distribution, SEO press release distribution and publicity services to land free publicity in the media. We're a newswire that sends press releases directly to news reporters and editors and to online sources to reach consumers directly.
Copyright © PRNewsChannel. A Selig Multimedia, Inc. Company. All rights reserved.

www.russdiplomik.com/diplomyi-bakalavra.html www.russdiplomik.com/diplom-farmaczevta.html http://www.russdiplomik.com/kupit-diplom-sankt-peterburg.html www.russdiplomik.com/kupit-diplom-v-novosibirske.html http://www.russiany-diplomans.com/kupit-diplom-s-provodkoj www.russiany-diplomans.com/kupit-diplom-vracha russiany-diplomans.com/otzyvy-i-kommentarii www.russiany-diplomans.com/kupit-diplom-pskov http://www.arena-diplom24.com/attestat-za-11-klass http://www.perm.arena-diplom24.com/ https://arena-diplom24.com/diplomy-po-spetsialnosti/diplom-povara www.krasnodar.arena-diplom24.com купить аттестат купить диплом днепропетровск http://diploms-goznak.com/kupit-diplom-v-zhitomire diploms-goznak.com/kupit-diplom-v-zaporozhe diploms-goznak.com/kupit-diplom-v-ivano-frankovske www.diploms-goznak.com/kupit-diplom-v-kirovograde http://www.diploms-goznak.com/kupit-diplom-v-kieve купить диплом одесса http://www.diploms-goznak.com/vrach www.diploms-goznak.com/ http://diploms-goznak.com/diplom-uchilishcha http://www.diploms-goznak.com/diplom-starogo-obraztsa www.diploms-goznak.com/diplom-tekhnikuma-kolledzha diploms-goznak.com/farmatsevt www.diploms-goznak.com/yurist купить медицинский диплом www.diploms-goznak.com/svidetelstvo-o-rozhdenii diploms-goznak.com/svidetelstvo-o-smerti diploms-goznak.com/svidetelstvo-o-brake diploms-goznak.com/svidetelstvo-o-razvode
купить диплом врача
купить диплом о среднем специальном
http://www.diploman-dok.com
купить диплом кандидата наук
www.diploman-doks.com
купить диплом в москве
https://diploman-doky.com
купить свидетельство о рождении
diploman-doku.com
купить диплом кандидата наук
https://diplomy-servise.com
купить диплом о среднем образовании