New Trend: Want to Look Rich and Successful? Do Like Others, Rent a High-End Luxury Car

PremierLuxuryRental.com says it regularly rents to individuals and executives with modest incomes who want to project an image of success.

Like this story? Share it:

PR NewsChannel) / June 05, 2008 / Philadelphia, Penn.  – The economy may be stalling, but luxury car rentals are accelerating—thanks to executives, realtors and ordinary folks who want to project an image of success.

Take the executive from a start-up company seeking venture capital money.  Driving up in a beat up, four-year-old Toyota would send a bad message.  So to attend a meeting at the golf and country club, that person may rent an S-Class Mercedes or BMW.

Call it chicanery or smart business sense, but a growing number of people in the business world are renting high-end automobiles to impress, according to PremierLuxuryRental.com, a high-end automobile and luxury home rental company serving Philadelphia and its surrounding states.

“You can look like a million bucks even when you’re making 50K,” says Mark McNeil, president of PremierLuxuryRental.com.

He says there are those customers renting luxury cars out of necessity. 

McNeil recalls a realtor who asked for a Cadillac Escalade because her pro basketball player prospect couldn’t fit into her older Honda.  Plus, she couldn’t very well show a million-dollar home in a $10,000 Accord.  What would he think?

“Renting a luxury car is common and most often it’s the average man or woman doing it,” says McNeil.  “I would say 70% of the time it’s making an impression, 30% is for need.”

It used to be that the only people who rented a Bentley, Jaguar, Mercedes, Lamborghini or Ferrari were the very wealthy.  Not anymore.

“We still get many affluent clients and business people who rent out of necessity or for the fun of it.  But the bulk of our business is the folks with modest incomes who simply want to look successful.”

Media Contact:   Mark McNeil, PremierLuxuryRental.com
Phone:  (610) 429-8000 ext. 11
Email: 
Web site:    www.premierluxuryrental.com
To view this press release online:

This press release was written by PressReleasePros.com.
This press release was issued through PRNewsChannel.com. For more information, please visit https://PRNewschannel.com

Permalink:


SOURCE: premierluxuryrental.com

Like this story? Share it:

PLEASE NOTE: To voice your opinion, please use the comment forms below. The above article is a press release. Find out how you can send a press release about your company, new product or newsworthy event.

For PR tips and to engage in conversation:
Follow PR NewsChannel on Twitter.