Dads Want News Geared Toward Fathers, Survey Shows
Newscasts typically target women. Now, say hello to Interactive Dad TV™, the first syndicated news segment for dads.
iDadTV.com - May 14, 2008
Glenn Selig, a former major market anchor and reporter, created Interactive Dad TV™, the new syndicated local news franchise.
|
(PRNewsChannel) / Tampa, Fla. - Fathers say they will not only watch news programming geared toward them--but would abandon their news loyalties and switch channels to watch it, according to a poll conducted by InteractiveDad.com, the popular online magazine for fathers.
The news may come as an eye-opener to news directors and producers at affiliate and independent stations nationwide because news consultants almost universally suggest gearing news content toward women.
"I hope news directors are listening: Dads are saying if you air it, we will watch," says Glenn Selig, a former major market anchor and reporter who created InteractiveDad.com. "Could it be that the consultants are wrong and that stations have an opportunity to reel in new viewers?"
Dads are more involved in parenting and their families than ever before but news stations have failed to gear their programming to this new family dynamic, says Selig.
Selig, a father two himself, says his online magazine conducted the poll when his company first considered producing a syndicated segment for local news stations geared to dads.
"Dads told us they wanted to see news content that speaks to them and their interests," says Selig.
Nearly 80% of dads said they would tune in to watch a news segment for dads; 55% said they would flip channels to catch it.
Bolstered by that data, six weeks ago Selig launched Interactive Dad TV™, a syndicated news segment based on his popular online news magazine.
The syndicated segments are now being offered to stations in the U.S. and Canada. The segment is free to stations that agree to run a 30-second ad in their newscasts.
"This is advertiser supported so stations can air this for free," says Selig. "The stories are network-quality and they're shot using the same news principals that newsrooms are guided by. We don't receive payment from anyone to be in the segments and we don't pay to land intereviews."
Selig says stations have the option to pay cash for the segments. Those stations can find their own sponsors for the three segments a week to offset the expense.
"These are stories that hit home... solid journalistically, impactful and filled with lots of news dads and moms can use," says Selig.
To learn more about Interactive Dad TV™, please visit http://www.idadtv.com. To view a demo story, please visit http://www.idadtv.com/stories.html.
Contact: Glenn Selig, Interactive Dad TV
Phone: (813) 948-7767
Email: gselig (at) seligmultimedia.com
Web site: www.idadtv.com
To view this press release online: https://prnewschannel.com/absolutenm/templates/?a=534&z=7
This press release was issued by PRNewsChannel.com. For more information, please visit https://prnewschannel.com.
Source Web Site: iDadTV.com
