Search Engine RedZee.com Appeals to Young, Hip Demo
With visitors equally split between male and female, RedZee.com Pay Per Click reaches a young, diverse demographic.
RedZee.com - April 11, 2008
(PRNewsChannel) / Tampa, Fla. – The red zebra may be the initial draw, but the state of art visual technology RedZee.com uses to produce search engine results pulls in the younger, hipper demographic, the very generation that has grown up with Pay Per Click advertising, the company reports.
Citing independent statistics from Quantcast, Redzee.com says its visitors are split evenly between men and women; 37% are between 18 and 24; 20% are between 25 and 34.
“We’re a visual-based search engine and that appeals to the younger generation,” says John Stewart, president of RedZee Search. “RedZee.com really appeals to those who love their iPods and graphics.”
RedZee.com recently announced that it had abandoned the standard text-based search results and replaced text with visuals.
The search engine says revolutionary technology makes it possible to produce up to the top 100 Web pages that match queries, instead of the conventional top 10 search results found on Google and other text-based search engines.
The new RedZee Search™ 2.0 displays search results as fanned Web page images. Visitors can quickly peruse the search results by simply mousing over the images and then clicking on the Web site they want to see close-up.
Stewart says an ethnically diverse group finds the visual results appealing.
Quantcast numbers show that 68% of RedZee.com visitors are Hispanic; 13% African-American; 11% are Caucasian.
“We believe pictures are worth a thousand words,” says Stewart. “This is the future.”
With a red and white striped zebra as its corporate mascot, RedZee™ broke into the crowded search engine market a few years ago by offering a family-friendly alternative. The company says it continues to be committed to ridding smut from Internet search results, but says it wants to be known as the company that changed the face of online search.
About RedZee, Inc.: Located in Tampa, Fla., RedZee Inc. is one of the top 100 search engines on the Web. Founded as the family-friendly search engine, the company is now focusing on incorporating ground breaking technology to revolutionize search engines.
About Quantcast: Quantcast is the world’s only open Internet ratings service.
Quantcast is a new media measurement service that lets advertisers view audience reports on millions of websites and services.
Contact: Glenn Selig, ThePublicityAgency.com
Email: glenn (at) thepublicityagency.com
Phone: (888) 399-5534
Web site: www.RedZee.com
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Source Web Site: RedZee.com
