New TV Advertising Venue Targets Men 25-54

Interactive Dad TV (TM) is a syndicated news franchise available for cash or barter to local TV, cable stations in the U.S.

iDadTV.com - April 11, 2008

(PRNewsChannel) / Tampa, Fla. - With the goal of inspiring dads to be more involved in raising their children, the syndicated TV news franchise Interactive Dad TV™ is aimed at men 25-54 and now available to local TV and cable stations in the U.S. for barter or cash.  That makes Interactive Dad TV™ the newest venue for advertisers trying to reach this target demographic.

Produced by award-winning veteran journalists, Interactive Dad TV™ focuses on family matters, family finance and other subjects fathers care about and inspires men to be more involved with their families.  The reports run approximately 2 minutes and the barter version will contain 1 minute in advertising for a total running time of 3 minutes.

"Dads are much more involved in parenting then ever before," says Glenn Selig, president and CEO of Selig Multimedia, Inc. which created the syndicated TV news stories.  "These reports will bring dads to local newscasts."

Selig is a father of two himself who also created InteractiveDad.com, the online fatherhood magazine on the Internet. 

InteractiveDad.com attracts tens of thousands of fathers and mothers worldwide to the site every day, making it the most popular online fatherhood magazine on the Internet.  A poll conducted by the magazine showed that 85% of dads would watch such a news segment; 55% said they'd turn the channel to watch the reports.

Interactive Dad TV™ is based on the popular online fatherhood magazine.

"This has been several years in development," says Selig. "I'm thrilled that fathers finally have a segment on local newscasts and that advertisers have a new opportunity to reach men 25-54." 

Most segments, on parenting or otherwise, tend to be geared toward mothers only.  Interactive Dad TV™ appeals to both.

Selig is an award-winning former major market TV news anchor and investigative reporter.  He's assembled a team of top-notch journalists to produce the syndicated news segment. 

To learn more about Interactive Dad TV™, please visit http://www.idadtv.com.  To view a demo, please visit http://www.idadtv.com/stories.html.

Contact:  Selig Multimedia, Inc.
Phone:  (888) 399-5534
Email:  admin (at) seligmultimedia.com
Web site:  www.idadtv.com
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Source Web Site: iDadTV.com