Can Syndicated News Franchises Fill the Void Left by Layoffs?
There are franchises for cooking, tech and now a new one that targets fathers that may provide the most newsworthy content yet.
iDadTV.com - April 04, 2008
From new fathers to experienced ones, the new Interactive Dad TV™ is for men who want to be involved in raising their children.
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(PRNewsChannel) / Tampa, Fla. - There are news franchises that focus on tech. And several by chefs. But during this period of downsizing of reporters and photographers in TV newsrooms nationwide, a new franchise, Interactive Dad TV™, a first-ever segment to target fathers, is positioning itself to be the choice of news directors looking to fill the content gap with quality news stories.
"Producers have shows to fill and it's becoming tougher to fill them when there's a shortage of employees covering news," says Glenn Selig, president and CEO of Selig Multimedia, Inc., which produces Interactive Dad TV™.
Selig is a father of two and an award-winning former major market reporter and anchor.
"During my career I've also produced shows and know what it's like to have to fill shows when you're short-staffed," says Selig.
But Selig says Interactive Dad TV™ is far from filler. The stories focus on family issues, family fun and finance that specifically target dads 25-54. As such, Selig says, the syndicated franchise is news you can use material for fathers and shows promise in being able to attract a lucrative demo to newscasts.
"This is not a reporter standing in front of a camera with props, these are traditional network-quality packages," says Selig "This is much better than grabbing a story off the feed to fill time."
"If your montra is provide stories that will get viewers talking; that are useful to their lives and that offer relevant information that make a difference then Interactive Dad TV™ is a perfect fit."
The syndicated news segment is a spinoff of the highly successful online parenting magazine, InteractiveDad.com, which attracts moms and dads from all over the country. It is the most popular online magazine for fathers on the Internet.
Interactive Dad TV™, being shot in HD and also being made available in standard format, has assembled a team of award-winning journalists to produce the market-exclusive reports.
"In so many ways the timing is right for Interactive Dad TV™," says Selig.
To watch a demo, please visit http://www.idadtv.com/stories.htm. To learn more about Interactive Dad TV™ and syndication opportunities, please visit http://www.idadtv.com.
Contact: Glenn Selig, Selig Multimedia, Inc.
Phone: (888) 399-5534 ext. 1
Email: admin (at) seligmultimedia.com
Web site: www.idadtv.com
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Source Web Site: iDadTV.com
