TV News: New Parenting Franchise Hits Home for Dads

Local news producers have always courted moms. But Interactive Dad TV (TM) in HD breaks the mold to attract fathers 25-54.

iDadTV.com - April 03, 2008

Interactive Dad TV™ reports, produced in HD, focus on stories that target fathers.

(PRNewsChannel) / Tampa, Fla. - From Selig Multimedia, Inc.,  the creators of the most popular parenting Web site for fathers (http://www.InteractiveDad.com), comes the first syndicated TV news franchise for fathers, Interactive Dad TV™.

Produced in HD, Interactive Dad TV™ is aimed at fathers who want to be active in raising their children.  Focusing on family and finance and targeting men 25-54, three times a week these stories, to air on local newscasts, hit home for dads.

"Fatherhood is in the middle of an evolution," says Glenn Selig, president and CEO of Selig Multimedia, Inc. and a dad of two himself.  "We dads are trying to hold down demanding jobs and spend time with our kids.  We diaper and we read bedtime stories.  Today's dad is different than the 'Leave it to Beaver' father and the time is right for TV news to focus some attention on dads."

Interactive Dad TV™ is based on the online fatherhood magazine InteractiveDad.com, which was created five years ago and each day attracts tens of thousands of fathers and mothers worldwide. 

A poll conducted by InteractiveDad.com shows that more than half of all dads surveyed said they would flip channels to watch a news segment for fathers.

Most segments, on parenting or otherwise, tend to be geared toward mothers.

"Many moms read InteractiveDad.com and we believe these TV stories will be of interest to mothers too who will find the information helpful," says Selig, "With any luck they'll relay the information to dads and tell them to start watching."

Interactive Dad TV™ is an affordable syndicated franchise for stations of all sizes and available now as a market exclusive.

To learn more about Interactive Dad TV™, please visit http://www.idadtv.com.  To view a demo, please visit http://www.idadtv.com/stories.html.

Contact:  Glenn Selig, Selig Multimedia, Inc.
Phone:  (888) 399-5534 ext. 1
Email:  admin (at) seligmultimedia.com
Web site:  www.idadtv.com
To view this press release online:  https://prnewschannel.com/absolutenm/templates/?a=434&z=7

This press release was issued by PRNewsChannel.com.  For more information, please visit https://prnewschannel.com.

Source Web Site: iDadTV.com