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Grammatical Errors, Boring Writing Tops List Of Most Common Press Release Writing Mistakes

Start the business year off right by distributing press releases that are worthy of being read and command attention. - January 01, 2008

(PRNewsChannel) / Tampa, Fla. - Many press releases are boring, filled with grammatical errors and lack the creative writing necessary to capture attention, according to the newswire

"A press release is like a carrot," says Glenn Selig, founder of  "You dangle a carrot to get someone to bite. A press release is what you use to get the press to bite."

The press release newswire has distributed press releases for hundreds of companies.  He says his company has a policy of only distributing quality and will not send out press releases not ready for prime time.

"We routinely review company press releases and make the necessary tweeks," says Selig.  "It's part of the service we offer."

The service is called Confidence Booster. The purpose of it is to make certain press releases are ready to be seen and read by the world.

"Some press release distribution companies are happy to take the money and quite frankly will distribute poorly written press releases," says Selig.  "You must make sure your press release is ready otherwise you're wasting a lot of money."

Here are some tips from on writing press releases:

1. Know your target audience.You can't generically make a pitch that will sell everything to everyone. Figure out the people you're trying to target and write your release with them in mind.
2. Find an angle to pitch.Look for an original angle to sell the story. Is it human interest? Is it a revolutionary product? Will it save people money? Answer the question: Why should people care about what you're doing or selling?
3. Keep it simple.Press releases need to be well written and articulate your message in a clear, straightforward way. It does not need to be long. Be careful not to kitchen-sink it with too many facts, figures and information. Edit yourself.
4. Write it like an article.Your news release should be written so well that an editor could just take it and publish it.
5. Be watchful of spelling and grammar.Nothing says amateur more than spelling and grammatical errors. Make sure you proofread carefully for mistakes. Run the release through a spell check program.

About For companies and individuals sending press releases, offers unparalleled personalized service.   PRNewsChannel is a news distribution company that caters to small to medium-sized businesses.  The web site is owned and operated by Selig Multimedia, Inc.

Contact:  Glenn Selig
Email:  glenn (at)
Phone:  (813) 300-5454
Web site:
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