TheHomeMag Announces Launch of New Website - thmfranchise.com

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(PR NewsChannel) / August 17, 2009 / Cape Coral, Fla. / TheHomeMag Franchising, LLC (THM) has completed the development and launch of its franchising website, www.thmfranchise.com, the company announced today. The new site, which takes the place of a single page effort on the brand site, www.thehomemag.com, takes a much deeper approach to informing prospective franchisees about a business franchise opportunity.

In the research and development phase of the project, THM engaged the services of franchise industry veteran Chris Simnick, CFE and founder of Synergy Franchise Group, LLC.  Mr. Simnick’s extensive franchise sales and consulting experience helped guide the internal team at THM in developing the site to educate and attract the right candidates toward making a sound business decision in joining TheHomeMag Franchise System.

The core philosophies of the site are to provide ample information without overloading the visitor, to quickly and conveniently educate the prospective candidate with an easy flowing and intuitive visit, and to not overburden the candidate when they want to speak with a THM Franchise Guide about the business franchise model. This site’s intent is not to replace the one-on-one human discussion with THM, but to move to that process quicker. “Candidates want to know what a franchise is about and how that system can benefit them. This site does just that”, says Chris Goebel, president of TheHomeMag brand.

Another aspect of the site ensures that it does not compete with the brand version of the site, www.thehomemag.com. The brand site is intended to promote the magazine, its various operating US locations and the core principles of advertising in TheHomeMag, the nation’s leading direct mail home improvement lead generator. The brand site is for the operating magazines, while the franchise site is for recruiting prospective franchise candidates.

“The Magazine is the franchise and advertising is our business is the core message on www.thmfranchise.com," says Tyson Patterson, creative director for TheHomeMag. “As you travel through the site, you will get a very clear understanding of just what TheHomeMag franchise opportunity is about, and how to get even more information."

THM is now in the early phases of strategically promoting the franchise website on a few of the key online franchising portals under the direction of Synergy Franchise Group, LLC., as well as a full-scale SEO marketing program led internally by THM’s IT Manager, Steve Aldrich.   

To learn more about TheHomeMag, its publishing franchise opportunity, and the secret to its success, you may contact Chris Goebel, president for the brand at 888-772-2699 or by visiting online at www.thmfranchise.com.

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SOURCE: thmfranchise.com

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