Is the Hard-Sell Sales Tactic Gone for Good?

Michael Port, author of ‘Book Yourself Solid,’ speaks on how to invite customers to buy at Inc.’s 2009 GROWCO Conference, March 18-20, in Orlando.

growcoconference.com - February 27, 2009

(PRNewsChannel) / Orlando, Fla. / Even in an uncertain economic climate, business owners have a very real opportunity to increase their revenue and market share.  A celebrated “marketing guru” will share practical, proven ways to build higher sales when he speaks at Inc.’s GROWCO Conference, March 18-20 in Orlando.

Michael Port, renowned marketing expert and best-selling sales guide author, says the economic downturn isn’t a death sentence for business owners.  Instead, Port says businesses can thrive if they just understand that it pays to take typical sales advice and do the opposite.

“The question is, ‘Are you able and willing to adapt?,’” says Port, author of Book Yourself Solid and Beyond Booked Solid, which teach business owners smarter marketing techniques designed to generate leads so they can book more clients.  “I don’t mean from a technical perspective.  I mean from an emotional and psychological perspective.”

Inc.’s GROWCO Conference has showcased some of the brightest and most forward-thinking executives in business.  Since it was first introduced in the ‘80s as the Growing the Company Conference, the GROWCO Conference has harvested a rich network of seasoned executives and thought leaders who share their expertise with others.  Drawing upon Inc.’s decades of in-depth and on-edge business reporting, the GROWCO Conference is an invaluable opportunity to gain real, practicable advice on how to grow a business.

Port will help executives learn specific, actionable ways to “invite” rather than “push” customers to buy, even during this economic downturn where they have plenty of options when it comes to finding a great deal.  Port says the focus should not be on softer sales, but on more engaged sales, because a strong push just isn’t effective anymore.

“This idea that hard selling is in any way valuable for anyone that wants to build a legitimate business of high integrity over a long period of time is off the mark,” says Port. “You can’t just throw money at marketing.  Marketing is not about money, especially with a small business and especially in 2009.”

Geared to help company owners and executives, Inc.’s GROWCO Conference targets two types of businesses: smaller organizations which desire to move up in market share and respectability and larger companies which want to establish steady results while distinguishing themselves amongst their competitors.

Through his best-selling books and extensive lecture, training, coaching and consulting tours, Port has cultivated a counterintuitive sales lead generating message that he will bring to Inc.’s GROWCO Conference, March 18-20, in Orlando.

For more information on the Inc. GROWCO Conference and to sign up, please visit: www.GrowCoConference.com  

About the Inc. GROWCO Conference: Inc. magazine’s GROWCO Conference has been a must-attend event for any business owner, executive or company leader since it was first introduced in the ‘80s as the Growing the Company Conference.  The two-day event was created with motivated business leaders in mind, and provides more than just an excellent networking opportunity.  Participants will also receive real, workable information they can use to create or improve upon their own growth models.  The GROWCO Conference puts Inc.’s decades of in-depth and on-edge business reporting to practice, harnessing an established network of executives and speakers.  The conference will be held March 18-20 in Orlando.

About Inc. magazine: Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. magazine (www.inc.com) is the only major business magazine dedicated exclusively to owners and managers of growing private companies that delivers real solutions for today's innovative company builders. With a total paid circulation of 724,110, Inc. provides hands-on tools and market-tested strategies for managing people, finances, sales, marketing, and technology.

About Michael Port:  Michael Port is a recognized sales expert and has been called a “marketing guru” by the Wall Street Journal.  Port is in high-demand, having lectured, trained, inspired, coached and provided consulting services to more than 20,000 business owners in the last two years alone.  Prior to starting his consulting business, Port spent years working in senior management for some of the premiere health and fitness companies in the country.  Port is the author of the national bestseller Book Yourself Solid, Beyond Booked Solid, and the forthcoming Think Big Manifesto.

Contact: 
Courtney Waters
Events Director, Inc.
Email:
Phone: 212.389.5347

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