Pay a Little, Get a Lot: Expert Shares How to Get the Most Out of a Marketing Budget

One of the top-rated Inc. 500 Conference speakers, communication consultant Sam Horn outlines how to get the biggest bang out of marketing dollars without spending a lot at Inc.’s GROWCO Conference, March 18-20, in Orlando.

growcoconference.com - February 26, 2009

(PRNewsChannel) / Orlando, Fla. / As companies turn to gimmicks and discounts in an effort to attract new customers, one marketing expert says that strategy is a waste of time.  At Inc.’s GROWCO Conference, March 18-20 in Orlando, an in-demand authority on creative communication will share the secrets to effective marketing.

Sam Horn, award-winning communications expert and creative consultant, says it’s not enough to have a quality product anymore; you also need to have a powerful pitch.

“You can have a brilliant idea or a valuable product or the best service.  You can have a quality business and it doesn’t matter,” says Horn, who’s also author of Pop! Stand Out in Any Crowds, which teaches companies and their leaders ways to craft innovative titles, slogans, and brands so they can differentiate themselves from their competition.  “If people can’t repeat your name, they can’t remember your name.  And if they can’t remember your name, how are they going to look you up online or recommend you to others?”

Inc.’s GROWCO Conference has showcased some of the brightest and most forward-thinking executives in business.  Since it was first introduced in the ‘80s as the Growing the Company Conference, the GROWCO Conference has harvested a rich network of seasoned executives and thought leaders who share their expertise with others.  Drawing upon Inc.’s decades of in-depth and on-edge business reporting, the GROWCO Conference is an invaluable opportunity to gain real, practicable advice on how to grow a business.

Horn will help executives crystallize their competitive advantage, craft their unique selling proposition, and create an effective and forceful marketing message.  In the current economic downturn, Horn says it’s important to give business owners real, practical advice instead of esoteric theory.

“Theories don’t help people,” says Horn. “They want to know, ‘What are the soup to nuts examples that people can replicate and get out and use for their business?’  That is exactly why they should be at the GROWCO Conference.”

Geared to help company owners and executives, Inc.’s GROWCO Conference targets two types of businesses: smaller organizations which desire to move up in market share and respectability and larger companies which want to establish steady results while distinguishing themselves amongst their competitors.

Through innovative communication techniques and a trademarked creative methodology, Horn has cultivated a proven results-producing marketing message that she will bring to Inc.’s GROWCO Conference, March 18-20, in Orlando.

For more information on the Inc. GROWCO Conference and to sign up, please visit: www.GrowCoConference.com  

About the Inc. GROWCO Conference:  Inc. magazine’s GROWCO Conference has been a must-attend event for any business owner, executive or company leader since it was first introduced in the ‘80s as the Growing the Company Conference.  The two-day event was created with motivated business leaders in mind, and provides more than just an excellent networking opportunity.  Participants will also receive real, workable information they can use to create or improve upon their own growth models.  The GROWCO Conference puts Inc.’s decades of in-depth and on-edge business reporting to practice, harnessing an established network of executives and speakers.  The conference will be held March 18-20 in Orlando.

About Inc. magazine: Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. magazine (www.inc.com) is the only major business magazine dedicated exclusively to owners and managers of growing private companies that delivers real solutions for today's innovative company builders. With a total paid circulation of 724,110, Inc. provides hands-on tools and market-tested strategies for managing people, finances, sales, marketing, and technology.

About Sam Horn:  Sam Horn is an award-winning communications consultant, best-selling author, and in-demand communication and marketing expert.  Horn created the trademarked communication methodology of Tongue Fu ®, and her Tongue Fu ® Training Institute has developed certified instructors to teach her program around the world.  Her most recent book, Pop! Stand Out in Any Crowd, teaches companies and executives how to craft one-of-a-kind titles, slogans, and brands to help them differentiate themselves from their competition.  Horn is a frequent media guest and has been interviewed on every major network, dozens of radio shows, and even the Tonight Show with Jay Leno.

Contact: 
Courtney Waters
Events Director, Inc.
Email:
Phone: 212.389.5347

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