Learn How to Save Jobs While Strengthening the Work Force at Inc.’s GROWCO Conference, March 18-20, in Orlando

Renowned human resources expert, Dr. David Lewin, explains the practical way to grow and develop a work force.

growcoconference.com - February 18, 2009

(PRNewsChannel) / Orlando, Fla. / As jobless rates climb and unemployment claims soar, one expert says companies are making a mistake by cutting their work forces.  At Inc.’s GROWCO Conference, March 18-20, in Orlando, business owners and executives will learn practical ways to grow their businesses by retaining talent.

Dr. David Lewin, Ph.D., is the faculty director of the UCLA Anderson School’s Advanced Program in Human Resource Management and is an Anderson School Neidorf Decade Teaching Excellence Award recipient.  He says the key to managing effectively in an economic downturn is resisting the urge to follow the herd and cut jobs.

“How you treat your people in bad times is much more important than how you treat them in good times,” says Lewin, who has been awarded multiple research grants, including those from the National Institute for Dispute Resolution, Human Resource Planning Society, and the U.S. Department of Labor.  “You can cut pay and benefit rates over cutting jobs.  It brings people together.  They’ll be poised for a recovery and willing to work harder.”

Inc.’s GROWCO Conference has showcased some of the brightest and most forward-thinking executives in business. First introduced in the 1980s as the Growing the Company Conference, the GROWCO Conference harvests the rich network of seasoned executives and inspiration thought leaders. Drawing upon Inc.’s decades of in-depth and on-edge business reporting, the GROWCO Conference is an invaluable opportunity to gain real, practicable advice on how to grow a business.

Having published 19 books and more than 150 articles, Lewin is an authority on human resource management and industrial relations.  He has also shared his idea of strengthening and not slashing the work force with clients like UPS, Boeing and Oracle.  At Inc.’s GROWCO Conference, Lewin will appeal to both large and small companies and prove that the idea of benefit cuts and bonus reductions will help create a more driven and loyal work force once the financial landscape improves.

“When economic recovery comes, and it inevitably will, you have to have the right people in place,” says Lewin. “Otherwise recruiting, hiring and training costs will get you.  This idea of reducing costs by just cutting your way out of the problem has always been short-term and temporary.”

Geared to company owners and executives, Inc.’s GROWCO Conference targets two groups of businesses: smaller organizations that want to move up in market share and respectability, and larger companies that want to establish steady results while distinguishing themselves amongst their competitors.

Through numerous directorial and advisory roles and an extensive academic career, Lewin has cultivated a counterintuitive and successful message of human resource management that he will bring to Inc.’s GROWCO Conference, March 18-20, in Orlando.

For more information on the Inc. GROWCO Conference and to sign up, please visit: www.GrowCoConference.com

About the Inc. GROWCO Conference:  Inc. magazine’s GROWCO Conference has been a must-attend event for any business owner since it was first introduced in the 1980s. The two-day event was created with motivated business leaders in mind, and provides more than just an excellent networking opportunity.  Participants will also receive real, workable information they can use to create or improve upon their own growth models.  The GROWCO Conference puts Inc.’s decades of in-depth and on-edge business reporting to practice, harnessing an established network of executives and speakers.  The conference will be held March 18-20 in Orlando.

About Inc. magazine: Founded in 1979 and acquired in 2005 by Mansueto Ventures, Inc. magazine (www.inc.com) is the only major business magazine dedicated exclusively to owners and managers of growing private companies that delivers real solutions for today's innovative company builders. With a total paid circulation of 724,110, Inc. provides hands-on tools and market-tested strategies for managing people, finances, sales, marketing, and technology.

About David Lewin:  David Lewin, Ph.D., is the Neil Jacoby Professor of Management, Human Resources and Organizational Behavior at the UCLA Anderson School of Management and also serves as a Director of K-Swiss, Inc., and member of the K-Swiss Board’s Compensation Committee and Governance Committee.  An award-winning specialist in human resource management and industrial relations, Lewin serves as a member or director on several advisory boards, and is a prolific editor and author, having published 19 books and more than 150 articles.

Contact: 
Courtney Waters
Events Director, Inc.
Email:
Phone: 212.389.5347

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