How to Write a Press Release
Glenn Selig, founder of PRNewschannel.com, offers advice on how to write a press release.
(PRNewsChannel) / Tampa, Fla. / It's a common question from companies and individuals: How to write a press release, according to the press release distribution company PRNewsChannel.com.
"People want to know how to write a press release that gets results," says Glenn Selig, founder of PRNewsChannel.com. "Your press release needs to stand out and sound like something you'd read in a newspaper or a magazine."
People should not be able to tell they're reading a press release, says Selig. He insists the writing of a press release should be that good. It should also convey some type of news or information that's important to people other than those who work in the company that's issuing the press release.
Spelling mistakes and just plain boring writing tops the list of most common mistakes in press release writing, according to Selig.
"You dangle a carrot to get someone to bite. A press release is what you use to get the press to bite and a bad release won’t get the time of day," says Selig.
PRNewsChannel.com, the only press release distribution company created and run by journalists, writes professional press releases for businesses and people who want experience to help them deliver their message.
"In a job interview you have just a few seconds to make a first impression and it needs to be a great one," says Selig. "You get even less time with a press release. You have to hook the reporter or editor quickly otherwise the release gets tossed in the trash or deleted. It’s as simple as that. So it obviously helps if you know how to write a press release."
Selig says many companies are realizing the importance of a good press release and have turned to his company to write the release.
Press Releases: Make Them Stand Out
Newspapers and magazines get dozens of news releases every day—even relatively small ones.
Here are steps to take to avoid mistakes, from PRNewsChannel.com:
1. Know your target audience.
You can’t generically make a pitch that will sell everything to everyone. Figure out the people you’re trying to target and write your release with them in mind.
2. Find an angle to pitch.
Look for an original angle to sell the story. Is it human interest? Is it a revolutionary product? Will it save people money? Answer the question: Why should people care about what you’re doing or selling?
3. Keep it simple.
Press releases need to be well written and articulate your message in a clear, straightforward way. It does not need to be long. Be careful not to kitchen-sink it with too many facts, figures and information. Edit yourself.
4. Write it like an article.
Your news release should be written so well that an editor could just take it and publish it.
5. Be watchful of spelling and grammar.
Nothing says amateur more than spelling and grammatical errors. Make sure you proofread carefully for mistakes. Run the release through a spell check program.
"It’s not easy to write a winning press release, but it can be done," says Selig. "Quite frankly that’s why so many turn to us to do it for them."
About PRNewsChannel: PRNewsChannel.com is owned and operated by Selig Multimedia, Inc. Founded in 2007, PRNewsChannel is one of the fastest growing press release distribution services. PRNewsChannel.com sends company press releases via email to journalists worldwide and circulates press releases online through strategic partnerships with AOL, Google, Google Finance, Ask.com and leading financial content aggregators. Content is managed by former professional journalists.
Contacts:
Glenn Selig
Email:
Phone: (813) 948-7767 or cell: (813) 300-5454
Web site: prnewschannel.com
Justin Herndon
Email:
cell: (813) 528-6815
Web site: prnewschannel.com
This press release was issued by PRNewsChannel. For more information on press release distribution, please visit https://prnewschannel.com.
Source Web Site: prnewschannel.com
