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news distribution and press release distribution services - PRNewsChannel.com

What is a Video Press Release?

Press release distribution company pioneers a new way to use video in press releases.
prnewschannel.com - December 08, 2008

(PRNewsChannel) / Tampa, Fla. / The press release distribution company PRNewsChannel.com (https://prnewschannel.com) is pioneering a new way of using video in press releases with the video press release.


Glenn Selig, founder of PRNewsChannel.com, comments on 'What is a video press release.'

"We're using video in an online press release like it's never been used before," says Glenn Selig, founder of the press release newswire PRnewsChannel.com.  "We're making it so the video complements the text in the press release and creates a nice package."

It's already common to use hyperlinks or video links in a press release to spotlight company videos.  And some press release distribution companies like PRNewsChannel.com offer the ability to embed a YouTube.com, MySpace.com or Google Video in press releases. 

What's so pioneering is the content of the video and how it matches the text content of the press release, without parroting it.

"This is particularly powerful for company executives who want to market themselves as experts," says Selig.

The video brings to life the content of the message and also showcases the executive as an on air performer or public speaker," says Selig.  "That is a powerful tool if TV or radio stations want to interview the executive and get a sense of performance for those looking for dynamic public speakers."

The same type of video press release can be used for other reasons and for other employees of the company.

Video press releases should not be confused with a video news releases (VNR) which involve a company hiring a camera crew to shoot video to with purpose of disceminating that video to television stations for possible use on air.

Unlike the VNR, the video press release is not designed for video to appear on air, but it's rather a mechanism to showcase talent or simply make the presentation of a press release more exciting and visually appealing.  And because the video is uploaded to Google Video or some other similar video sharing site, the company is receiving additional exposure.

"PRNewsChannel.com works with companies all over the country to produce these video news releases," says Selig.  "If done right, this is a relatively inexpensive proposition that can really pay off."

Besides the effect a video press release has on Internet users, a video press release has dramatic effects on search engine results.

"By marrying this type of video with search engine optimized text you've created an incredibly powerful union," says Selig.  "At PRNewsChannel.com we're pioneering this technique."

For more information on creating a video press release, please visit https://prnewschannel.com/multimedia.htm.

About PRNewsChannel: PRNewsChannel.com is owned and operated by Selig Multimedia, Inc. Founded in 2007, PRNewsChannel is one of the fastest growing press release distribution services.  PRNewsChannel.com sends company press releases via email to journalists worldwide and circulates press releases online through strategic partnerships with AOL, Google, Google Finance, Ask.com and leading financial content aggregators.  Content is managed by former professional journalists.

Contacts: 
Glenn Selig
Email: 

Phone:  (813) 948-7767 or cell: (813) 300-5454
Web site: 
prnewschannel.com

Justin Herndon
Email: 

cell:  (813) 528-6815
Web site:
prnewschannel.com

This press release was issued by PRNewsChannel.  For more information on press release distribution, please visit https://prnewschannel.com.

This press release was sent by the press release distribution service PRNewsChannel, the first and only press release newswire created by journalists.

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