Telemundo and the Vidal Partnership Sign Content Deal Across Multiple Platforms

Three-screen content deal targeting today's Hispanic 18-34 demographic group.

telemundo.com - December 01, 2008

(PRNewsChannel) / Miami, Fla. / Telemundo Communications Group, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, announced today that the network has completed two major content development deals with The Vidal Partnership, the largest independent Hispanic marketing communications agency in the U.S. The deals include extensive integration partnerships with some of the agency's leading client base who will feature mobile, broadcast and digital content within Telemundo's hit reality show "Letra y Musica" (Music & Lyrics) and the popular series "Sin Senos No Hay Paraíso" (Without Breasts There Is No Paradise).

"For the first time ever, Telemundo is asking our digital and mobile platform users to decide the onscreen outcome of our hit primetime TV novela," said Jacqueline Hernández, Chief Operating Officer, Telemundo. "With the development and production of "Letra y Musica" and "Sin Senos No Hay Paraíso," we are leveraging Telemundo's unique ability to produce original content."

Telemundo and The Vidal Partnership worked together with Animus Entertainment Group to organically develop the concept for "Letra y Musica" and to create new ways to deliver content to viewers. The Vidal Partnership's years of experience and strong client relationships as well as Telemundo's unparalleled assets, including flexibility with content and concept development partnered seamlessly to develop "Letra y Musica." "Letra y Música," produced by Promofilms and broadcasted on Telemundo, features 10 contestants who are working to make a name for themselves in the Hispanic music industry. The winner receives a cash prize as well as a special appearance at this year's Premios Billboard 2009. This reality show is the result of customized program development and full production integration that takes into account the sponsorship, brand integration and strategic product placement. Proving its success during its first season, the show will return with a 1-hour holiday special later this year.

"The Vidal Partnership is thrilled to have partnered with Telemundo Communications Group, enabling us to offer exclusive and innovative ways to highlight our clients' products and services. Furthermore, servicing as a key differentiator from the competition through unique content integration", explained Oswald Mendez, managing partner, director of integrated communications at The Vidal Partnership.

Sponsorship integrations can also be viewed on "Sin Senos No Hay Paraíso", a series based on Gustavo Bolivar's acclaimed, best-selling novel and inspired by true-life events about an innocent young woman named Catalina, who makes the wrong choices. Forced to undergo surgery to escape from the misery that oppresses her, she meets a deceitful man who puts her life at risk. "Sin Senos No Hay Paraíso" touches upon numerous social issues affecting today's Hispanic women. Traditional storyline boundaries will be broken down as viewers are invited to visit www.telemundo.com to vote on and determine direction of the storyline. On-air, a series of mobile and webdrivers will invite viewers to watch and cast online votes for their favorite "Camino de Catalina" (Catalina's Travels) storyline. The winning "Camino" episode will be unveiled when it airs on Telemundo and Telemundo.com, and the storyline will continue to be reflected throughout the course of the novela.

About Telemundo
Telemundo, a U.S. Spanish-language television network, is the essential entertainment, news, and sports source for Hispanics and a leading international player in the entertainment industry with presence in more than 100 countries worldwide. Broadcasting unique national and local programming for the fastest-growing segment of the U.S. population, Telemundo reaches 93% of U.S. Hispanic viewers in 210 markets through its 16 owned-and-operated stations, 45 broadcast affiliates, and 800 cable affiliates. Telemundo is wholly owned by NBC Universal, one of the world's leading media and entertainment companies.

About The Vidal Partnership
Established in 1991, The Vidal Partnership is the largest independent Hispanic marketing communications agency in the U.S. and has been named: Advertising Age Multicultural Agency of the Year in 2002 and 2004, Adweek's Marketing y Medios Hispanic Agency of the Year in 2004, Advertising Age Five Star Winner for 2005 and Advertising Age A-List Agency for 2006 and 2007. The agency's client roster includes Cadbury Adams USA, Diageo North America, Greyhound, Heineken USA, Johnson & Johnson, Kraft Foods, MasterCard International, National Football League, Nissan North America, Royal Carribean, Sprint Nextel, The Home Depot, and Wendy's International. In addition to the New York headquarters, The Vidal Partnership has offices in Atlanta, Miami, Nashville, Los Angeles, and Dallas. For more information, visit www.vidalpartnership.com.

Press Contacts:

Telemundo
Michelle Alban, 305-889-7585

The Vidal Partnership
Verónica Rodríguez, 646-356-6685

Goodman Media International
Liane Ramirez Swierk, 212-576-2700 ext. 249

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Source Web Site: telemundo.com