A lot of people are asking these days how to promote a Change.org petition, given more than 100 million people in 196 countries are creating change in their communities with a Change.org petition and more than 100,000 organizations are advancing their causes and connecting with new supporters.
The competition in tough: So how do you promote a Change.org petition?
Publicizing your Change.org petition is critical to success. And the more people you tell about your petition, the more signers you are likely to receive.
PROMOTE CHANGE.ORG PETITION: SOCIAL NETWORKING
Posting to Facebook and Twitter may be the easiest way to share your petition with lots of people you know. For Twitter and Facebook: Make sure to include any user handles that will help make your audience and the person or people you are targeting in your petition see your messages. Also include any trending or topical hashtags that will help people with similar interest notice your tweet.
PROMOTE CHANGE.ORG PETITION: EMAIL
Email is one the most important ways to get people to sign on to your petition. Include a video, if possible, with your email and distribute it widely . Emailing those people you know allows you to tell people more of the backstory. Some people may join in the effort only because you are asking.
PROMOTE CHANGE.ORG PETITION: USE CONTENT MARKETING TO REACH POTENTIAL CONSUMER SIGNERS
Don’t discount the power of Search Engine Optimization. Create your own REAL news about your petition, and distribute your news on a powerful content distribution network like PR NewsChannel. Let the world see your news and make it so anyone who searches the Internet for certain key words would find news about your Change.org petition and a link to sign it. That’s what these folks did with their Change.org petition.
PROMOTE CHANGE.ORG PETITION: SEND A PRESS RELEASE TO REPORTERS
Sending a press release to reporters and editors, through the reasonably priced press release newswire PR NewsChannel is also a great way to generate big-time buzz on your Change.org petition, particularly if it’s controversial.
Current Change.org petition that are gaining media coverage: One that calls for an end to ‘black targets’ at shooting ranges, or human black targets; a Change.org petition that calls President Trump mentally ill that received a write up in Cosmopolitan; and a Change.org petition that urges holding those who finance terror accountable for rebuilding countries which received coverage in New York City on WOR radio.
SOURCE: PR NewsChannel
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