In 2016, CreativeFeed, a digital marketing strategy and execution agency, in collaboration with their numerous wine clients in the digital, social, public relations, and media space, produced multiple Facebook Live videos – the results of which were insightful. One such video featured Bordeaux winemakers and top members of the media for an impromptu conversation on wine and cheese. The video amassed over 250,000 organic and paid views.
“It’s high time for marketers to start owning the publishing space,” says Arthur Ceria, Founder of CreativeFeed. “From a paid media standpoint, Facebook is still number one for our wine clients, specifically. But Facebook Live offers something new – brands now have a low-cost platform that will provide consumers with unique content and transparency. It is the ultimate way to engage the community.”
A recent report by Flurry states that U.S. Consumers Now Spend More Time In Apps Than Watching TV. This is a huge opportunity for marketers. And while similar platforms such as Periscope, Snapchat, and Livestream, offer similar methods for connecting brands with consumers, as far as the food and wine space, Facebook Live is key.
“Before platforms like Facebook Live, digital marketing had a real “wild west” sentiment, and the brands with the largest spend would get the highest engagement. But due to certain limitations, Facebook Live levels the playing field. You can only shoot content on your phone, and it isn’t overly produced. Brands have the opportunity to experiment with their creative content – and consumers are welcoming the challenge to be convinced. We’re looking forward to taking this platform to the next level with our wine clients. The opportunities are endless.”
ABOUT CREATIVEFEED
CreativeFeed is a digital marketing strategy and execution agency for the entrepreneurial enterprise. With offices in France and New York, CreativeFeed maintains the philosophy that this is the Age of the Entrepreneurial Enterprise, and fundamental forces in technology, business and design, are transforming the marketing landscape. In addition to PR and Social Media for a broad range of clients in the Wine and Champagne industry, CreativeFeed also manages omni-channel strategy for high-end lifestyle, hospitality, and technology clients.
For more information please contact:
Dana Bruneau / / (907) 306-7094
SOURCE: CreativeFeed
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