Rena Ware International, a family-owned international business based in the Seattle U.S.A. area, recently announced the launch of an Internet blog aimed at its Spanish market. RENABLOG, the company’s latest foray into social media, is integrated with the cookware and household product company’s corporate website and features a variety of recipes made using the company’s signature “water-less” cookware.
According to Rena Ware’s Social Media Manager, Leslie Feder, Rena Ware’s blog is a place where anyone can get new recipe ideas, tips on how to use, care for, store and cook with Rena Ware utensils, and read inspirational stories about Rena Ware’s Independent Representatives from around the world. As an added benefit to its business growth, RENABLOG, which features striking, all-new photography of dishes prepared in Rena Ware and step-by-step recipe instructions, has generated significant buzz on social media concerning the benefits of using Rena Ware’s unique product line for meal preparation.
As an extension of Rena Ware’s social community, visitors to the blog are encouraged to leave comments, suggestions or variations to the recipes and to share posts directly from the blog with friends on Facebook, Pinterest, or Twitter. They may also subscribe to the blog to receive blog posts via email. To keep the blog’s subscribers engaged, Rena Ware adds new posts on a regularly scheduled basis so there is always something new to see and share.
Currently available in Spanish only, Rena Ware plans to expand the blog to include English-speaking visitors in the near future. In conjunction with the launch of the Spanish version blog, Rena Ware has produced a promotional video, “Follow, Share, Enjoy” that touts the blog’s features. A link to the video can be found on the Spanish edition of Rena Ware’s corporate website’s home page at http://renaware.net/
About Rena Ware
Rena Ware is a family-owned international business founded in 1941 by Dutch immigrant, Fred “ Pop” Zylstra. Rena Ware’s stated mission is to be the best company for personal development, quality products and innovative leadership that combines technology with the human touch. Ben Zylstra who is the great grandson of the founder is the current CEO of Rena Ware and his father, Russ Zylstra, serves the company as Chairman of the Board. Rena Ware’s international headquarters is located in Bellevue, Washington, U.S.A. in the high-tech corridor of the greater Seattle metropolitan area.
SOURCE: Rena Ware International
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