Major changes accompany Google’s latest algorithm release that could seriously affect the way content needs to be written. Each time the search engine changes and adjusts its algorithm, optimization strategies must also evolve along with it.
Although the search engine continues to focus on featuring high-ranking quality content, users need to stay on top of new algorithms in order to get the most out of their user experience and continue ranking high on Google’s first few pages.
Tyler Ragghianti, project manager at PR NewsChannel, a global press release distribution newswire created by journalists, says that public relations professionals should pay special attention to algorithm changes.
“As PR professionals, we are constantly putting out content, whether it’s an online press release distribution or content marketing articles,” said Tyler Ragghianti. “In addition to media coverage, our goal is to create and maintain a presence in the search engines and we need to pay extra attention when changes are made in order to optimize effectively.”
Many PR professionals are accustomed to writing short articles and press releases, however, Google now scans through short content and could deem that the information irrelevant or less useful. Since the length of your content can now make or break it, articles should be lengthened to avoid getting pushed back in the search engines
“200 word articles that have a minimal amount of information are no longer going to make the cut. Writing press releases that provide an increased amount of information will make a huge difference as to whether or not your content gets placed or not,” said Ragghianti.
While writing lengthy articles will be an adjustment, so is the use of Search Engine Optimization (SEO) and key words or key word phrases. Too much repetition of the same term is now considered redundant by the search engine giant. Google has started to reward the use of synonyms because their use indicates a well-written article.
In the end, strong writing skills and longer articles is where Google is going to look for quality articles in the future. Make sure your company remains on top of the change and always adapts to the latest changes.
About PR NewsChannel: Designed for companies trying to break through and get noticed by consumers and the media, PR NewsChannel makes it possible for companies and public relations professionals to present news to the public exactly as they want it. About PR NewsChannel: PR NewsChannel is the global newswire created by journalists. We’re affordable, effective and offer unparalleled customer support. PR NewsChannel is the ONLY press release newswire with a Breaking News Desk, on call 24/7. We have a huge database of news contacts from around the U.S., Canada and the world, keeping it constantly updated so we can send a press release to the media at any time of day or night. We have built an extensive and powerful online syndication network, enabling us to harness the power of the Internet to get your news, everywhere.
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SOURCE: PR NewsChannel
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