Press releases can be key factors in building effective content marketing strategy

Content marketing is most successful when an effective strategy is put into play
(PR NewsChannel) / August 19, 2015 / TAMPA, Fla. 

PRNewsChannel We’ve previously reported on the importance of content marketing and how it has positively impacted public relations efforts due to the demand for content.

Content marketing brings brand awareness through effective content that holds value and garners positive engagement with audiences. However, many find that content marketing efforts work best when backed by an effective strategy.

Tyler Ragghianti, project manager at PR NewsChannel, a global press release distribution newswire created by journalists, says that an effective content marketing strategy should start with a plan.

“Prior to delving into content marketing it’s important to have an action plan,” said Tyler Ragghianti. “Part of this includes mapping out the way in which it will positively impact the different areas of your company.”

Another effective component of a content marketing strategy would be to streamline your content creation efforts. Determining the type of content one plans on producing ahead of time can save an organization time and effort.

It’s also important to keep in mind content marketing relies heavily on the audience that reads the material. Spending time identifying who your target audience is can pay off immensely in the long run.

“It’s not only about the content you’re putting out but who that content will resonate with the most,” said Ragghianti. “You have to create targeted content that your intended audience can identify with so that it will influence their actions and possible purchases.”

At its core, the motivation behind content marketing is to drive revenue through syndication. Remember that content can mean incorporating links, videos, images and social media to a content marketing article. Don’t be shy and let your company’s personality shine through when creating marketing material.

About PR NewsChannel: Designed for companies trying to break through and get noticed by consumers and the media, PR NewsChannel makes it possible for companies and public relations professionals to present news to the public exactly as they want it. About PR NewsChannel: PR NewsChannel is the global newswire created by journalists. We’re affordable, effective and offer unparalleled customer support. PR NewsChannel is the ONLY press release newswire with a Breaking News Desk, on call 24/7. We have a huge database of news contacts from around the U.S., Canada and the world, keeping it constantly updated so we can send a press release to the media at any time of day or night. We have built an extensive and powerful online syndication network, enabling us to harness the power of the Internet to get your news, everywhere.

Vanessa Malagon
PR firm: The Publicity Agency
Email:  Phone: 888-399-5534 x7782

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SOURCE:  PR NewsChannel

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