Crafting a great press release: what you need to know

Including a few simple elements can make your press release into a news making juggernaut
(PR NewsChannel) / July 16, 2015 / TAMPA, Fla. 

PR NewsChannel logoIn the world of public relations, one of the easiest ways to kick start a publicity campaign and gain visibility is to write an effective press release.

A press release is the perfect way to make an announcement and disseminate newsworthy information in a timely manner with the intent that your brand or business will get free coverage from a website, major publication or cable network.

While many attempt to write an effective press release, some might fail to get traction when a few simple, but essential, elements are missing.

Tyler Ragghianti, project manager at PR NewsChannel, a global press release distribution newswire created by journalists, says that it’s important to include aspects that reporters would include in their news stories.

“You have to think like a reporter. You want to make your press release credible and newsworthy,” said Ragghianti. “Including a catchy headline and quotes within the body of your release is a great way to let people know you believe in the story and have experts supporting you.”

In addition, making sure it’s shared on social media is crucial to a company or brand’s online reputation.

When crafting a press release it’s also important to keep in mind the type of content people are interested in sharing with others.

“In our digital world, press releases should be written not only to get covered but also to get shared on social media platforms,” said Ragghianti. “A sentence or a catchy headline that is easily tweetable is something that should never be left out.”

Ragghianti adds that the most important aspect that can sometimes be forgotten is remembering who your audience is. Knowing who you’re writing for could be the difference for your press release. Target the right people, your story could flourish but target the wrong people who aren’t interested or related to the message, and you’ve lost the race before it even began.

“You have to make sure you are writing for the people who matter,” said Ragghianti. “Do your research and target the reporters and journalists who cover topics that are relevant to the message of the press release.”

Although some of these tips might seem minor, they can go a long way in the overall success of your press release. Keep these elements in mind the next time you sit down and write a release and you’ll be sure to maximize your exposure.

About PR NewsChannel: Designed for companies trying to break through and get noticed by consumers and the media, PR NewsChannel makes it possible for companies and public relations professionals to present news to the public exactly as they want it. About PR NewsChannel: PR NewsChannel is the global newswire created by journalists. We’re affordable, effective and offer unparalleled customer support. PR NewsChannel is the ONLY press release newswire with a Breaking News Desk, on call 24/7. We have a huge database of news contacts from around the U.S., Canada and the world, keeping it constantly updated so we can send a press release to the media at any time of day or night. We have built an extensive and powerful online syndication network, enabling us to harness the power of the Internet to get your news, everywhere.

Vanessa Malagon
PR firm: The Publicity Agency
Email:  Phone: 888-399-5534 x7782

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SOURCE:  PR NewsChannel

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