re:fluence, a funded, next-generation platform in development that will enable companies to easily and quickly find and distribute content to the most relevant social media influencers, has moved from Connecticut to Florida to become a separately owned division of Selig Multimedia, Inc., a privately held global public relations corporation headquartered in Tampa.
It’s named re:fluence (pronounced ree-fluence) because the solution enables users to easily target and distribute content to the most relevant social media influencers.
re:fluence is a next generation digital influencer scoring and content distribution solution that makes it possible for marketers to easily, quickly and with just one click, find and engage with those digital influencers, or “refluencers.”
“When I created re:fluence, my main objective was clearly the underserved small to medium sized businesses,” says Rob Wheeler, founder/Chief Operating Officer of the new Refluence, Inc. “I always believed that with the power of the right marketing team and public relations environment, re:fluence would be able to sit in every small business not only in the USA, but across the globe.
“When I first reached out to Selig Multimedia, that was still my thought and I needed their help to do it. And now it finally looks like we’re going to reach that goal.”
When it launches, re:fluence will make it possible for organizations of all sizes to distribute their content on the internet, increase their visibility online, attract customers, media attention and brand followers, and just as important, the ability to easily analyze their distributions and determine the effectiveness.
“Social media is often the missing piece of the puzzle for so many companies as they do everything they can to target audiences because so many people feel like they can’t crack the code of social media,” says Glenn Selig, president and CEO of Selig Multimedia, Inc. and founder/CEO of Refluence, Inc. “This technology not only cracks the code, but simplifies and demystifies the process. I knew instantly that not only did I want to develop it as a stand-alone offering, but leverage it to help our current client base engage with the most relevant social media influencers with their content so they can achieve greater success than ever before.”
re:fluence began in 2013 as AviantLogic, Inc., where initial buzz was outstanding. (Say Daily: http://www.saydaily.com/2014/11/influencers; Small Business Trends: http://smallbiztrends.com/2014/08/refluence-relevant-influencers.html).
Now as a division of Selig Multimedia, Inc., Wheeler says re:fluence will have more resources, an extended reach, and access to a new existing customer base, including the popular global newswire and content distribution service PR NewsChannel.
“We’re rebuilding the software with a brand new team and new investors,” says Wheeler. “re:fluence is being built as a stand-alone platform for small and medium-sized businesses that are eager to target social media influences with their content.”
re:fluence Twitter: http://www.twitter.com/refluenceapp
PR NewsChannel Twitter: www.twitter.com/prnewschannel
The Publicity Agency Twitter: www.twitter.com/publicityagency
About re:fluence: re:fluence uses advanced data science and big data methodologies to extract meaningful patterns of engagement and thematic content to identify social media communities and thought leaders. re:fluence rates social media influencers by their reach and effectiveness to provide companies the best chances of success. re:fluence then provides users with the ability to contact those social accounts that have the highest probability of sharing and engaging with their content.
About Selig Multimedia: Selig Multimedia, Inc. is a global public relations corporation that owns and operates the press release newswire and content distribution company PR NewsChannel and the national public relations firm The Publicity Agency. It was founded in 2007 by Glenn Selig, an award-winning former journalist. In 2015, Selig Multimedia, Inc. was nominated for the Small Business of the Year Award by the Greater Tampa Chamber of Commerce and is currently as semifinalist.
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SOURCE: Selig Multimedia, Inc.
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