Press releases: How the digital environment has forced PR professionals to change with the times

Cyberspace has changed the way PR pros craft a press release and how consumers rely on it for information
(PR NewsChannel) / April 27, 2015 / TAMPA, Fla. 

PR NewsChannel logoWhat we’ve come to know as the modern-day press release has evolved dramatically from its original form. While its function to serve as a public relations communication tool, announcing news and important information, is still relevant today, there have been several adjustments in the way a press release is executed.

The press release has been forced to evolve in order to adhere to the digital realm. With the advent of the internet and the need for “news now” via social media platforms, it has become increasingly more involved than ever before. A lot of this is due to the surplus of online businesses and a desire to gain brand visibility and traffic for websites.

“A press release is still considered as one of the best ways to let people know what your business is all about,” said Tyler Ragghianti from PR NewsChannel, a global press release distribution newswire created by journalists. “But gone are the days where press releases are expected to give the who, what where, when and whys. It now gives professionals the ability to share their businesses’ information where you want, when you want it and it’s the fastest way to reach a large audience via newswire distribution.”

There have also been changes in the way the press release is being presented over online platforms. According to a recent article by Blue Fountain Media, utilizing an infographic in your press release has the potential of grabbing your audience’s attention faster than releases that lacks imagery.

Infographics have the ability to streamline a press release for those that may not have the time to read through it. Breaking down prominent facts and figures in a visual form makes for it easier for readers to pass around while allowing you to reach a larger audience.

Other best practices include integrating Search Engine Optimization (SEO) strategies into an online press release, which has been one of the biggest digital changes to date.

Ragghianti says that making sure your press release contains all the right aspects can pay off in the long run.

“Investing in a consistent online press release campaign has the potential to be one of the most successful PR initiative you can do for your company,” said Ragghianti. “It’s important to incorporate as many of the digital elements as possible to maximize your ability to stay ahead of the competition.”

As press releases continue to evolve, there could be new major changes on the horizon. Ragghianti adds that on top adapting to changes, the most important thing to remember is to target the right audience in order to make a press release effective.

“People want to see links, images, infographics or whatever else will enhance a press release in the future. However you need to make sure you’re targeting the right people if you want your digital efforts to pay off,” said Ragghianti

About PR NewsChannel: Designed for companies trying to break through and get noticed by consumers and the media, PR NewsChannel makes it possible for companies and public relations professionals to present news to the public exactly as they want it. About PR NewsChannel: PR NewsChannel is the global newswire created by journalists. We’re affordable, effective and offer unparalleled customer support. PR NewsChannel is the ONLY press release newswire with a Breaking News Desk, on call 24/7. We have a huge database of news contacts from around the U.S., Canada and the world, keeping it constantly updated so we can send a press release to the media at any time of day or night. We have built an extensive and powerful online syndication network, enabling us to harness the power of the Internet to get your news, everywhere.

Vanessa Malagon
PR firm: The Publicity Agency
Email:  Phone: 888-399-5534 x7782

Direct link:

SOURCE:  PR NewsChannel

This press release is distributed by PR NewsChannel. Your News. Everywhere.