Global press release newswire PR NewsChannel explains benefits of online press releases to target consumers

The press release distribution company explains how distributing a press release can help your company, event or service influence your target audience
(PR NewsChannel) / February 27, 2015 / TAMPA, Fla. 

PRNewsChannel Whether you’ve just published your first book, want to announce a new startup or developed a new product, a press release distributed online and syndicated across the internet can be an effective and affordable way to reach consumers.

When executed well, online press releases give you the ability to gain instant exposure, create brand awareness and visibility for your company, event or service.

“It’s important to know that press release distribution has evolved along with everything else in this internet age,” said Tyler Ragghianti, a project manager at PR NewsChannel. “Press releases now can be used to reach your intended audience without having to rely on media coverage.”

Still not convinced? Here’s a list that showcases a few of the many benefits the online press release has to offer, provided by the global distribution newswire PR NewsChannel.

  1. An online press release gives information through good old fashioned word-of-mouth. This is how news stories get picked up. Everything seen on the news, a talk show or magazine article is born from a press release so here it is: the perfect opportunity to gain free publicity.
  1. It’s easy to get attention because a press release distribution is always sent to your target audience, both on the consumer side and media. It’s distributed to media contacts who would be potentially interested in your message or topic while also permeating search engines for your consumer to find.
  1. When promoting your brand, product or service you’re gaining credibility.  A written story in the form of a modern press release is seen as more genuine, in the audience’s eye, compared to traditional advertising. Once it gets published, it establishes you as an industry expert.
  1. A press release distribution is an inexpensive way to get your information out. Since it generates an increase in viewership, adds credibility for your organization and gets you free publicity, it proves to be extremely cost effective.
  1. Traffic for your website can dramatically increase by utilizing search engine optimization (SEO) to optimize your press release distribution. Using topic-specific keywords that coincide with your message can land your site at the top of the search engines, sending potentially new customers your way.

“Ultimately, the most important thing to keep in mind is that online press releases work best when used often and consistently,” says Ragghianti. “It’s a continuous process and the benefits can increase with regularity.”

Distributing press releases consistently maintains and manages your reputation and provides you the transparency that earns audience trust.

For more information about press releases and how to use them for your business, please contact PR NewsChannel (prnewschannel.com) or phone (888) 399-5534.

Direct link:  https://prnewschannel.com/2015/02/27/global-press-release-newswire-pr-newschannel-explains-benefits-of-online-press-releases-to-target-consumers/

SOURCE:  PR NewsChannel


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