Costa Rica was Rena Ware’s third Central American market opened during the company’s extensive expansion in the 1960’s, spearheaded by then president, O.W. “Bill” Zylstra. Starting out as a minor market in 1965, Costa Rica has seen constant growth over the years and has become one of the top markets in Rena Ware today. According to Rena Ware’s Chief Executive Officer, Ben Zylstra, and President, Brad Rich, Costa Rica continues to be a vital part of Rena Ware International’s future in Central America.
Venezuela was another major market expansion made by Rena Ware in 1965. Located in northern South America, Venezuela’s northern border is situated on the Caribbean Sea. Enjoying an economic boom during the 1960s due to the benefits gained by increases in the production of its vast oil reserves, Venezuela was considered an excellent choice for expansion into South America by the cookware and housewares company. Today, with thousands of customers and independent representatives, Rena Ware is a widely recognized brand throughout the country, and Venezuela continues to be an important market for the company.
About Rena Ware: Founded in 1941 in Seattle, Washington, Rena Ware is a privately owned, family company with branch offices in countries around the world including Peru, Colombia, Costa Rica, Thailand, the United States, Venezuela, El Salvador, Chile, Mexico, Spain, Guatemala, Switzerland, and the United Kingdom.
Rena Ware provides an accessible means for individuals in these countries to improve their lives by having their own Rena Ware business representing Rena Ware’s products. The company’s product line features top quality stainless steel cookware, water and air filters, fine cutlery, juicers, kitchen accessories, and many other products for the home environment.
Rena Ware’s international headquarters is located adjacent to software giant Microsoft’s Redmond campus in the high-tech corridor of the greater Seattle metropolitan area.Find out more about Rena Ware by visiting their website: http://www.renaware.com
SOURCE: Rena Ware
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