Mundo Hispanico, the Spanish-language publisher in Atlanta owned by Cox Media Group, a division of Cox Enterprises, today announced a partnership with YaSabe.com, the leading provider of location-based information for U.S. Hispanics. After a successful pilot program, Mundo has partnered with YaSabe to launch Mundo Local, which offers unique bilingual and culturally-relevant content for more than half a million Hispanics living in Atlanta. YaSabe will provide its content and technology platform to power Mundo Local, and Mundo Hispanico will sell measurable digital advertising to SMBs in Atlanta looking to reach Hispanics consumers.
“YaSabe enables Mundo to differentiate from other digital products available in the marketplace by offering businesses in Atlanta a Spanish-language presence online and a great ROI,” said Julio Saenz, General Manager of Mundo Hispanico. “The partnership with YaSabe brings high-quality traffic for local advertisers and enables Mundo to capture the market potential in Atlanta without having to make large investments.”
Atlanta boasts one of the fastest-growing Hispanic populations in the country. Working together, Mundo Hispanico and YaSabe will offer new online media to cater for this highly coveted audience. As part of the agreement, YaSabe will provide a suite of sales tools to help prospect and sell specialized digital advertising, and YaSabe’s sales specialists will be based in Atlanta to support Mundo’s sales and marketing efforts on-the-ground.
About Mundo Hispanico
Mundo Hispanico is the oldest and largest Spanish publication in Georgia and the dominant Hispanic media company in Atlanta. With a circulation of 216,550 weekly readers and more than 1,000,000 monthly page views online, Mundo has been educating and entertaining Hispanic readers since 1979 with local news plus information from Latin America and around the world. Mundo offers local businesses in Atlanta a full-time, multi-cultural staff to help with translations and cultural nuances which are necessary to reach and influence Hispanic consumers. Through multiple print publications, including the weekly newspaper, monthly magazines, a Spanish-language yellow pages directory and its web and mobile internet destinations, MundoHispanico reaches 87% of the Hispanics living in the Atlanta DMA.
YaSabe.com is the largest provider of location-based information including for business directories, coupons and deals, and local classified ads. YaSabe provides bilingual information specifically tailored for US Hispanics, which are a huge and underserved population of consumers with unique content and technology requirements. The company has built a technology platform to crawl, aggregate, translate and curate culturally relevant local information and makes the content available online, optimized for access from mobile devices. In 2013, this proprietary content attracted more than 7M users to YaSabe, made up of Hispanic consumers searching for products and services online. The company sells measurable digital marketing products and services to local businesses, auto dealerships and National brands that want to reach Hispanic consumers. Follow YaSabe on Twitter @YaSabe.
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