By thinking small The PR Institute creates public relations workshops in Tampa

The public relations institute helps build big brand recognition by offering hands-on learning for small groups only
(PR NewsChannel) / April 3, 2014 / TAMPA, Fla. 

The PR InstituteOn this chilly Tuesday morning in Tampa, the public relations workshop began with warm bagels, a filet of smoked salmon, orange juice, coffee and assorted fresh pastries.

Not your typical workshop. And that was by design. 

From the food and drinks served to the information and learning imparted, The PR Institute aims to be different.

This gathering held at the Tampa offices of Selig Multimedia, Inc., The PR Institute’s parent company, was for only a handful of people. 

The workshop named “How to Attract New Business Using Social Media and Content Marketing” had  11 people registered. And it was full.

“It’s all about thinking small–which to some may sound counterintuitive but for the Institute it’s our mantra,” says Glenn Selig, president and CEO of Selig Multimedia, Inc. “Small groups foster greater interaction and maximize learning. I think any educator will tell you that. Any ordinary person knows it too from personal experience.”

The PR Institute is a spinoff of its sister companies: the global press release newswire PR NewsChannel and the PR firm The Publicity Agency.

The PR Institute has spent three years taking its show on the road to corporations and conferences in Chicago, Dallas, San Francisco and many others. This is the first workshop in Tampa.

At this workshop, attendees learned how to search engine optimize a press release.

They reviewed the basics. Then got down and dirty on the mechanics.

They determined the audience they wanted to reach. They carefully selected key word phrases. Then using laptops, iPads and other devices they broke into three groups to do some writing. 

“This particular workshop was geared to people who are familiar with press releases and have written them before and are looking for ways to increase their reach through the use of search engine optimization and online marketing,” says Tyler Ragghianti, who led the workshop and is also a project manager at PR NewsChannel. “I think everyone walked away with their eyes opened to the possibilities of press releases and how effective they can be.”

They saw the process work with their own eyes.

That press release the group created was distributed online by PR NewsChannel, the press release newswire. And the press release the group created successfully captured top placement for the key words they selected. 


“It was very imformative, very helpful, it was fun,” said Jamar Harvey, an internet marketing manager at Pirates Dinner Adventure, who came to the workshop from Orlando. “I learned a lot about press releases and SEO.”

The PR Institute plans to add more workshops open to groups and will continue to offer highly customized workshops and training for corporations.

For more information about The PR Institute, please visit or phone 888-399-5534.

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SOURCE:  The PR Institute

This press release is distributed by PR NewsChannel. Your News. Everywhere.