Microsoft to speak at GSMI’s Mobile Marketing Strategies Summit

San Francisco summit set for February 11-13, 2014
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(PR NewsChannel) / November 26, 2013 / SAN FRANCISCO 

FriscoGlobal Strategic Management Institute (GSMI) is excited to announce that the 7th installment of the Mobile Marketing Strategies Summit (MMSS) agenda will feature Microsoft. The event is set to take place February 11-13, 2014 at the Marines’ Memorial Club and Hotel in San Francisco, CA.

Nisha Baxi, Partner Marketing Manager for the Developer Platform and Evangelism team for the Western Region of the United States at Microsoft, will present on February 13th. Nisha will show how to increase visibility, drive more downloads and make more money in her session, Banners, Posters, & SMS: Determining the Best Route for Your Campaign.

“Mobile is growing so rapidly that it is compulsory that marketers keep up with the latest mobile trends and build out strategies and tactics to win the consumer”, said Baxi.  (Nisha will be raffling off a Windows Phone 8 to one lucky attendee at the Summit in February!)

While at Microsoft, Nisha has created and executed several partnerships with top startup incubators, accelerators & tech influencers including Stanford StartX, 500 Startups, RocketSpace, YCombinator, HackerDojo and TechStars. Nisha specializes in developing marketing motions and campaigns leading to the deliverance of many key Windows 8, Windows Phone 8 and Azure apps.

Nisha is also the organizer of The Silicon Valley NewTech Meetup (SVNT). SVNT is the largest recurring meetup community in the Western Region of the US and the 2nd largest in the US. SVNT showcases startups and new technologies in a variety of industries and provides a launching platform for some of Silicon Valley’s hottest companies. 

At MMSS, leaders in the mobile industry collaborate to craft a strategic approach to mobile, define and maximize mobile marketing for organizations, determine measures, metrics and analytics for mobile ROI, and to apply strategies and tactics from top brands who have already made a success out of mobile marketing. The Summit this February is the largest MMSS hosted by GSMI with six workshops, one full day Masters Course, twenty four case studies, a panel, and of course plenary and keynote sessions.

Tickets are now on sale. Delegates may register before December 6th and save $400. Group discounts are available. For more speaker information and to register, visit:

About GSMI:

GSMI ( is a leader in the industry of executive education, global conferences, summits, and training sessions that combine rich learning environments with the opportunity to network with today’s most relevant thought leaders, speakers and practitioners. GSMI’s annual events have reached 80% of the Fortune 500 companies, in over 30 countries, and cover topics that today’s leaders find most challenging and inspiring.

Tom Dibble
888.409.4418 Ext: 1860
[email protected]

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SOURCE:  Global Strategic Management Institute

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