Buffalo David Bitton announced today its innovative “Blank Check Series,” a program which will support self-expression and the arts by partnering with today’s cultural innovators. The “Blank Check Series” will present exceptional visionaries, influencers, performers and artists, with funding – a blank check – to be used to create engaging multi-dimensional content. The program will be delivered in a variety of forms ranging from print, video, digital, fine art, literature, social media and more. This series will provide Buffalo David Bitton with multiple points of connection with consumers on subjects and topics that truly resonate with them.
To launch the program, Buffalo David Bitton has partnered with the groundbreaking hip-hop duo, Macklemore & Ryan Lewis. As part of their “Blank Check Series,” Macklemore & Ryan Lewis have chosen to work with Buffalo David Bitton to film and produce a documentary, providing viewers with a behind-the-scenes glimpse at their first world-wide arena tour.
The documentary will take viewers on a digital journey through a new chapter in the duo’s career, providing a front row seat to their debut arena tour, with a look at the people and places encountered along the way. The first video, currently being shot on the European leg of the band’s tour, will be released October 3rd. In addition, Macklemore & Ryan Lewis will support the launch of the series through social media and debut episode one on their website www.macklemore.com
“We are thrilled to be working with Buffalo David Bitton on their creative ‘Blank Check Series.’ We immediately resonated with the idea behind the campaign. The partnership allows for us to bring the talented video crew and gear we’ve always wanted to have out on tour documenting the experience. Being our first arena tour, we are excited to bring the behind the scenes and our life on the road to our fans in a way that we’ve always hoped to,” commented Macklemore & Ryan Lewis.
Watch video: http://www.youtube.com/watch?v=KqhAfdbgjBY&feature=youtu.be
“The goal of the ‘Blank Check Series’ is to commission artists, in different genres, to create engaging content for our brand,” commented Dari Marder, Chief Marketing Officer, Iconix Brand Group, Inc. “Who better to launch this initiative with than Ben and Ryan who have become one of today’s most important voices in music and social commentary and collectively have made over one billion social impressions since emerging on the scene. Partnering with them on this docu-series aligns perfectly with our marketing strategy to increase our global brand awareness and furthers an organic connection with our broad male and female consumer base,” added Marder.
About Buffalo
Buffalo David Bitton® is an internationally renowned lifestyle brand. Founded in 1985, Buffalo branded apparel and accessories can be found in more than 3,000 better department and specialty store locations in over 18 countries around the world. Buffalo is committed to its heritage of making the best quality fashion for men, women and children. To stay up to date with the latest news from Buffalo, visit www.Buffalojeans.com and get in on the conversation and follow @BuffaloJeans on Twitter and Instagram. Become a fan of Buffalo on Facebook at www.facebook.com/buffalojeans
About Macklemore and Ryan Lewis
Since its #2 Billboard Top 200 debut, Macklemore & Ryan Lewis’ debut album, ‘The Heist’ has reached Platinum sales. Along with two #1 hits under their belts, the premier hip-hop duo has appeared on the cover of Rolling Stone and performed on Saturday Night Live. The Seattle, WA based artists have also garnered attention in the NY Times, NPR, USA Today, TIME, graced the cover of Billboard, and more, with live performances on nearly every late night TV show. This fall, they embark on a sold-out arena tour, fresh off of recently winning 3 MTV VMA’s, for Best Hip-Hop Video, Best Cinematography, and Best Video with a Social Message.
Press Contact for Buffalo David Bitton:
Ali Tyrangel / Iconix Brand Group
/ 212-819-2099
Press Contact for Macklemore & Ryan Lewis:
Carrie Tolles / Shore Fire Media
/ 718-522-7171
SOURCE: Buffalo David Bitton
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