GSMI’s Social Media Strategies Summit, Vegas announces case study keynote speaker from Marriott Rewards

SMSS Vegas announces Michelle Lapierre, Senior Director, Customer Experience and Social Media at Marriott Rewards, will be one of the opening keynote speakers on February 5th.
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(PR NewsChannel) / November 7, 2013 / LAS VEGAS 

Social Media Strategies Summit Las VegasGSMI will be kicking off it’s 5th year of the Social Media Strategies Summit with a three day event in Las Vegas, February 4-6th, 2014.   GSMI is excited to announce that Michelle Lapierre, Senior Director of Customer Experience & Social Media with Marriott Rewards, will be opening Day 2 of the Social Media Strategies Summit with a case study presentation on the strategic advantages of not talking about your brand on social channels.

Michelle has spent the last 20+ years holding various field and corporate positions in sales and marketing at Marriott from on-property operations to corporate strategic planning.  In her current position, Michelle sets the strategic direction for Marriott Rewards member acquisition, engagement and retention from on-site treatment to building enduring relationships in social media channels.

Michelle will be joined on stage by Bryan Stratton, Director of Digital and Social Strategy with Salt Communications.  Bryan brings 12 years of experience in the interactive entertainment industry and has helped to execute well over 100 integrated social and digital experiences for Fortune 500 companies like Marriott International, Levi’s and Disney.

Michelle and Bryan will share with attendees a behind-the-scenes look at how Marriott Rewards has been able to create true engagement by starting conversations around the emotional connection their brand has created with current and future customers – all by not talking about their brand. Attendees will learn how to listen-and-respond their way to creating meaningful conversations on social channels, examples of good and bad content, and how real conversations drive real friendships and what this means for the future of customer service models. Read the full details of their presentation here.

For the full agenda and speaker line-up at SMSS Vegas, please visit the website:

To assure attendees get the full benefit of an intimate summit, we only offer a limited number of seats. Register by November 15th and save $400! Group discounts are also available.

About GSMI: GSMI is a leader in the industry of executive education, creating conferences, summits, workshops and training sessions that combine rich learning environments with the opportunity to network with today’s most relevant thought leaders, speakers and practitioners. GSMI’s annual events have reached 70% of the Fortune 500 companies, in over 30 countries, covering topics that today’s leaders find most challenging and inspiring.  For more information about Global Strategic Management Institute’s upcoming educational events for professionals, please visit:


Tom Dibble
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SOURCE:  Global Strategic Management Institute

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