Lyris, Inc. (LYRI), a global digital marketing provider, today announced its chief marketing officer, Alex Lustberg, will be among the experts presenting at the iStrategy Digital Marketing Conference Sydney 2013. Lustberg will share real-world case studies to help marketers navigate the evolving digital landscape and best measure effectiveness across marketing channels.
In addition, the Lyris booth will be showcasing how its digital marketing solutions help marketers capture, collect and act on customer data to increase engagement and ROI.
WHAT: iStrategy Digital Marketing Conference
SESSION: Anticipating and Navigating the Convergence of Digital Marketing
WHEN: April 17, 2013, 10:40 a.m. to 11:20 a.m. UTC
WHERE: Sydney Convention & Exhibition Centre
Lyrisis a leading global provider of digital marketing solutions that help companies engage with customers in more meaningful ways. Lyris products and services empower marketers to design, automate, and optimize data-driven interactive marketing campaigns that facilitate superior engagement, increase conversions and deliver measurable business value. Lyris’ high-performance, secure and flexible digital marketing platforms improves marketing efficiency by providing automated digital message delivery, robust segmentation, and real-time social, mobile, and interaction analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premise solutions – Lyris ONE, Lyris HQ, Lyris LM – combined with customer-focused services and support. More than 5,000 companies worldwide partner with Lyris to manage and execute sophisticated digital marketing campaigns across email, social, Web and mobile channels.
Danielle Tarp, Blanc & Otus for Lyris
SOURCE: Blanc and Otus for Lyris
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