National PR firm lands Tampa dermatologist on local ABC broadcast

Dr. Seth Forman, a client of The Publicity Agency, highlighted his success with the UV phototherapy device PsoriaLight on WFTS-TV ABC Action News
(PR NewsChannel) / January 30, 2013 / TAMPA, Fla. 

PR firm The Publicity AgencyPR firm The Publicity Agency’s client, Seth Forman, M.D.,  was recently featured on the ABC Tampa affiliate WFTS-TV’s 5:30 p.m. broadcast on Monday, January 28, for his successful work with a groundbreaking UV phototherapy treatment called PsoriaLight.

The segment on ABC Action News featured Forman and Lisa Arias, a local patient who developed vitiligo a few years ago and has been seeking a way to counteract the loss of skin pigmentation. ABC Action News anchor and medical reporter Linda Hurtado featured not only how the PsoriaLight device is used but also remarkable before and after pictures of Arias and her vitiligo.

Forman is frequently in the news for his use of groundbreaking technology, including an appearance on the nationally syndicated medical talk show, “The Doctors.” The dermatologist has always been quick to adapt to new technology, like the PsoriaLight, and the dermatologist’s PR firm knew the skin condition therapy would be of interest to the public.

“Dr. Forman’s use of groundbreaking medical technology is incredibly fascinating,” says Jessica Pajak, a project manager with The Publicity Agency. “He’s had such great success with these new devices that we knew this would make a great story.”

For more on Dr. Seth Forman, Tampa dermatology or Forman Dermatology and Skin Cancer Institute, please visit

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About The Publicity Agency: The Publicity Agency is a full-service, national PR firm with home offices in Tampa, Fla. The PR agency, called “one of the top PR firms in the U.S.” by the Tampa Tribune and named a “Top 25 PR Firm” by the Tampa Bay Business Journal in 2010 and 2011, is a leading strategic public relations firm founded by power publicist Glenn Selig, a multiple award-winning former major city network news reporter/anchor. The Agency represents businesses, newsmakers, entertainers and professionals seeking top-tier agency representation.
Selig and the team of talented and experienced publicity agents and publicists have worked with some of the biggest names in business and entertainment.

Jessica Pajak
PR Firm: The Publicity Agency
(813) 708-1220 x7782

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SOURCE:  The Publicity Agency

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