Track to Hire: UPS speaks value in social media at Social Recruiting Strategies Conference this January


(PR NewsChannel) / November 27, 2012 / SAN DIEGO 

Social Recruiting Strategies ConferenceUPS will be presenting their case study with TMP Worldwide on their leading tracking and measuring social recruiting efforts at The Social Recruiting Strategies Conference (SRSC), January 29-31, 2013 in San Francisco.

UPS is one of the leading companies in implementation of social recruitment strategy. The people behind this strategy are Matt Lavery at UPS and Mike Vangel at TMP.

Lavery currently serves as the UPS managing director of corporate talent acquisition. In this role, Lavery develops and executes the company’s strategic plans for workforce development and acquisition, as well as manages the company’s employment website and online strategy. He manages workforce planning responsibilities for all UPS domestic and in 2010 he oversaw talent acquisition for UPS management and hired thousands of part-timers to cover peak season and turnover, including 50,000 for peak. Under Lavery’s leadership, UPS began leveraging social media in 2009 to connect with and engage potential employees. These social media investments have proved very successful, resulting in a more than 500 percent return on investment in the company’s social media efforts and exceeding social media community building goals by 130 percent on Twitter and 180 percent on Facebook. 

Vangel’s role as vice president of client strategy with TMP is to increasingly deliver greater recruiting value for his clients while creatively figuring out how to do more with less. Articles detailing “best practices” recruitment marketing campaigns developed by Vangel involving mobile marketing, social media and search engine marketing with measurable results are published in numerous trade publications & newspapers including the Wall Street Journal and Financial Times. Vangel has been a featured speaker on social and mobile recruitment ROI for the Mobile Marketing Association, ERE’s Social Recruiting Summit, TruBoston, RecruitCamp, Ark Group (Sidney, Australia), and the Association of Employment Professionals. Recent industry awards for developing and deploying new, on-line and traditional media campaigns to recruit include the 2011 ERE Creative Excellence Awards earning 1st Place in “Recruitment Advertising Effectiveness” for UPS using mobile and social media to drive measurable hiring results. 

They will share the story of UPS and how they switched from 90 percent of their budget in print media in 2005 to 97 percent of their budget in social media in 2010.  Attendees will learn how and why measuring and tracking is an integral part of the strategy at UPS and how UPS has applied it to the recruitment world.

SRSC San Francisco gathers the best and brightest speakers in the recruiting industry to present best practices and featured corporate case studies including Verizon Wireless, Intuit, Marriot Hotels, Pfizer, Fresh and Easy and UPS. The conference will offer one full day of workshops and two conference days with multiple case studies and interactive learning sessions, plus ample networking opportunities.  To view the full agenda, visit:

Don’t miss out on the valuable sessions, case studies, interactive workshops, and networking opportunities that await you.  To register, please visit or call at 888.409.4418.

About GSMI: GSMI is a leader in the industry of executive education, creating conferences, summits, workshops and training sessions that combine rich learning environments with the opportunity to network with today’s most relevant thought leaders, speakers and practitioners. GSMI’s annual events have reached 70 percent of the Fortune 500 companies, in over 30 countries, covering topics that today’s leaders find most challenging and inspiring.  For more information about Global Strategic Management Institute’s upcoming educational events for professionals, please visit:

Michael Roche
(888) 409-4418 ext. 1935

Direct link:

SOURCE:  Global Strategic Management Institute

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