Presidential debate Twitter reaction sets records

Last night’s Romney Obama debate sparks multiple Twitter reactions

(PR NewsChannel) / October 4, 2012 / MINNEAPOLIS 

Romney and Obama 2012 debateLast night’s presidential debate Twitter reaction was swift, making it the most tweeted about political event in history. A quick Google search of the 2012 presidential debate trending topics is nothing short of expansive. Spurring 10.3 million tweets hitting topics from health care to marriage to Big Bird, the reaction that continues to unfold shows that the influence of social media in political events is here to stay. Beyond the Romney Obama debate, Twitter reactions will continue to last for weeks, even months.

The Twitter reaction itself was so expansive that some viewers found it overshadowed the presidential debate. “I found following Twitter made it more about entertainment than education,” observed Laura Crowell of Ankeny, Iowa. “I may turn my iPhone off during the next debate.” The millions of tweets still compiling from last night gives an insight into the next 1,460 days influenced by 140 characters.

The presidential debate Twitter reaction was 10.3 million tweets during the 90 minute debate as reported by 

Some of the top 2012 presidential debate Twitter trends were #bigbird, #debate, #jimlehrer

The most appalling Romney Obama debate Twitter reaction was from KitchenAid’s Twitter handle.  “Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president’.”

Presidential debate and Twitter

In response to an overwhelmingly hostile public reaction KitchenAid offered the following response:



“Deepest apologies for an irresponsible tweet that is in no way a representation of the brand’s opinion.”

The presidential debate Twitter reaction was the topic of a workshop at the Social Media Strategies Summit in Minneapolis, #SMSSummit, presented by PR NewsChannel (, the global newswire.

Watch video of the SMSS Minneapolis workshop in action:

About SMSS Minneapolis Press Release Workshop:  A collective of digital marketing professionals from across the United States attending the Social Media Strategies Summit  in Minneapolis tasked with creating a fully optimized press release for immediate distribution across the Internet.   

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SOURCE:  SMSS Minneapolis SEO workshop

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