Where and how to send a book press release

Self-published authors should decide wisely on where they want their press release to be distributed

(PR NewsChannel) / August 15, 2012 / TAMPA, Fla. 
book marketing, book marketing services

It's not only quantity but quality when it comes to sending a book press release.

A vital part in the book press release distribution process is deciding where to send your press release. Choosing where to send your press release is just as important as the information included in the press release.

The book press release distribution company you choose to distribute through should send your release to relevant reporters and media outlets.

For example if you have a children’s book about sharing, it’s best not to have your press release sent to a Wall Street Journal business reporter. Sending your press release to anyone and everyone could be viewed as spamming, which is what you don’t want for your press release, says Naomi Prioleau from PR NewsChannel, the press release distribution company created by journalists.

“We do a lot of book press release distributions for self-published authors and established authors,” says Prioleau. “Authors and publishers choose PR NewsChannel because we’ve built a reputation of delivering results and providing an unprecedented level of care.”

It’s also important to remember that just because a book has politics and the Middle East included in it but is primarily about romance and relationships doesn’t mean the book press release should be sent to political correspondents or Middle East correspondents. More than likely those reporters won’t look at it because they have pressing issues to report on.

Your book press release distribution should reflect the main topics of your book.

Consider the outlets that you want your book press release to be sent to. Go beyond what type of reporters to send your press release to and determine what type of publication should receive your press release. Depending on the plot of your book, it may be best for your press release to be distributed to media outlets in your locally versus national media outlets. Sometimes the best coverage can come from local reporters because they are often interested in things happening in their community. Your book press release distribution company should assist in making these decisions with you.

Take into consideration that blogs and online only publications are a good place to send press releases as they can create a wider online presence if they choose to cover your release.

To learn more about the book marketing services or book release distribution services from PR NewsChannel, call 888-399-5534, send an email to or visit https://prnewschannel.com/book-marketing/.

Direct link:  https://prnewschannel.com/2012/08/15/where-and-how-to-send-a-book-press-release/

SOURCE:  PR NewsChannel

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