PRSA workshop teaches latest press release optimization techniques

PR professionals gather in St Petersburg to learn how to write press releases for SEO and social media results

(PR NewsChannel) / June 21, 2012 / ST. PETERSBURG, Fla.  

PRSA SEO Workshop

PRSA SEO Workshop

Public Relations professionals gathered in St. Petersburg Thursday to learn the art of writing press releases for social media. The workshop was sponsored by the Tampa Bay Chapter of the Public Relations Society of America (PRSA). Glenn Selig, founder of the PR NewsChannel, spoke to the group about the importance of search engine optimization (SEO) to help PR representatives convey their company messages with maximum impact.

Selig offered several tips on how to incorporate social media and SEO when writing press releases. “‘Twitterize’ your press releases and make them interactive,” said Selig. “Google will reward you.” Other how-to tips include:

  • Embedding a Twitter headline directly into your press release;
  • Using at least one keyword phrase in your headline;
  • Using a different keyword phrase in your subheadline.

“I am already looking forward to next year’s press release workshop in Tampa”, says Selig. “Next year’s conference will feature even more innovative ways to optimize distribution for press releases.”  The 2013 conference will be held June 25 -- 28. For more information follow @GlennSelig on Twitter.

Watch video of the PRSA SEO Conference in action:

About: Glenn Selig, Founder of PR NewsChannel, leads an interactive workshop to teach PR professional how to identify the best tactics for using social media and search engine optimization through keyword search.

About PRSA Tampa Chapter: The Tampa Bay Chapter of the Public Relations Society of America (PRSA) is one of the state’s largest professional organizations for public relations practitioners. Serving nearly 200 members across west central Florida, chapter members hail from business and industry, counseling firms, government, associations, hospitals, schools, professional services firms, and nonprofit organizations.

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