Businesses gear up to capture piece of 2012 Republican National Convention

‘It’s about business not politics’ for Tampa company behind effort to help restaurants, attractions capitalize on large crowds that will converge on Tampa Bay area.

(PR NewsChannel) / June 5, 2012 / TAMPA, Fla. 
marketing for republican national convention

When the 2012 Republican National Convention rolls into town the last week of August, it will bring more than 50,000 visitors and $175 million in spending.

Some companies have been aggressively planning a marketing campaign for many months to capture a piece of the 2012 Republican National Convention.

With less than 100 days until the convention kicks off, is it realistic for restaurants, attractions and businesses in general to still have a prayer of cashing in on the 2012 Republican National Convention?

“Without a doubt,” says Glenn Selig, president and CEO of Selig Multimedia, Inc., a Tampa, Fla.-based global public relations company. “Search engine marketing and social media are game-changers for stuff like this. You don’t need months or many weeks to gear up.”

That’s why one of his companies, PR NewsChannel, the Tampa, Fla.-based newswire, created the ‘100 Day Campaign.’

The concept of a 100 Day Campaign came to Selig just over a month ago, as the clocked ticked closer to 100 day mark until the official start of the Republican National Convention.

“For me the Republican National Convention is about business not politics,” says Selig.

But to pull off this effort quickly and professionally, Selig realized he would need marketing copy, design concepts, ad copy, a dedicated website and more.

Selig knew he could count on his own team. But would that be enough?

That’s when Selig turned to Kevin Hawley, a visiting professor at the University of South Florida and co-founder of Orange Advertising. Selig and Hawley had only met months earlier, working together on another project that also came together quickly.

The 100 Day Campaign is for Tampa Bay companies looking to market their attractions, restaurant or other business to visitors coming to town for the 2012 Republican National Convention.

The 100 Day Campaign is for Tampa Bay companies looking to market their attractions, restaurant or other business to visitors coming to town for the 2012 Republican National Convention.

“I had a feeling Kevin would be up for the challenge and he jumped right in,” says Selig. “There’s a great back story to this effort.”

The result: Today’s launch of the “100 Day Campaign” ( The website describes the marketing campaign this way: “Call it influence peddling… with a twist.

“We make it easy for delegates, their families and the media to find YOU.”

So how does it work? Success in less than 100 days involves a massive SEO and social media effort leveraging the proven strengths of PR NewsChannel, the newswire.

When delegates, their families and news media search the internet looking for restaurants, entertainment, professional services, the companies will pop up in the search engines. So it’s not a matter of businesses finding the customers; it’s the customers easily discovering the businesses.

There’s also the option of adding some paid advertising, like Google Ads, for a one-stop-shopping, quick marketing effort.

The sooner companies start, Selig says, the better, because delegates, families and journalists are already starting to make their arrangements and entertainment plans for the Republican National Convention.

“This is about creating winners and fostering a winning business spirit,” says Selig. “Republican or not the Republican National Convention affords us all a huge business opportunity and we want to facilitate that. The more winners, the more excitement. It’s really that simple.”

About PR NewsChannel: PR NewsChannel is the global newswire created by journalists. We’re affordable, effective and offer unparalleled customer support. PR NewsChannel is the ONLY press release newswire with a Breaking News Desk, on call 24/7. We have a huge database of news contacts from around the U.S., Canada and the world, keeping it constantly updated so we can send a press release to the media at any time of day or night. We have built an extensive and powerful online syndication network, enabling us to harness the power of the Internet to get your news, everywhere.


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