Mobile app marketing: How to break through on Twitter, online

With thousands of new apps hitting market daily, here's what you can do to break through with mobile app marketing.
(PR NewsChannel) / April 3, 2012 / TAMPA, Fla. 

Mobile app marketingBecause mobile apps have become so popular, whether it’s for an iPhone or an Android, mobile app marketing has never been more critical.

In addition to building a splash page, offering a sneak peak and creating a teaser video, mobile app developers need to come on strong to break through in what has become mobile app marketing madness.

“You need to get your app in front of the right people and create a buzz,” says Glenn Selig, founder of PR NewsChannel, a leading press release distribution company. “That requires breaking through. So repetition is a critical ingredient in mobile app marketing.”

Selig says his company regularly distributes press releases for mobile app developers who want to reach reporters in hopes of landing news coverage and consumers directly as part of their mobile app marketing strategy.

He says apps require an aggressive mobile app marketing strategy if they want to succeed.

“While it’s very important to have a quality app, even the world’s best app can’t sell itself,” Matthew Palmer, founder of the website Marketing Your App, and online marketer, tells “To generate sales of your app, you need to overcome two challenges: getting people to find you and, once they know about you, convincing them that your app is worth downloading or paying for.”

Selig says social media has become a vital venue for mobile app marketing: sites like Facebook, Pinterest and Twitter are the most popular.

“At PR NewsChannel, we offer something called the Twipitch. You use 140 characters to pitch a press release via Twitter and offer a link to it,” says Selig. “Best part about it is that it works.”


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SOURCE:  PR NewsChannel

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