"Service is Not a Project" by Joe Siderwicz
“Service is Not a Product: The Expert’s Guide to Selling Service Agreements” (ISBN 061554780X) by service marketing expert Joe Siderowicz is a must-have blueprint for any professional dedicated to selling service agreements on technology-based products and systems.
According to Siderowicz, more than 1 million sales professionals are actively involved in selling service agreements on technology-based products. In the fast-moving world of technology, electronics, software and mechanical devices require repair, retrofits, upgrades and on-going maintenance. Eventually, every product or system manufactured and installed falters or fails. While product application offerings continue to grow, service offerings and service sales strategies often remain the same. With that in mind, Siderowicz offers a guide for service sales people, managers, CEOs and more.
“Service salespeople need to be trained to sell value and to master abstract selling concepts,” says Siderowicz. “There is little commonality between the service and product sales processes and most companies struggle to adapt. Its not surprising service sales representatives have the highest attrition rates of all sales positions as they typically lack the proper training and resources to succeed.
Intended to serve as the industry standard for service sales training and written in an informative and entertaining style, the book discusses topics including prospecting, qualifying, pricing, proposals, presentations and more.
“Service is Not a Product: The Expert’s Guide to Selling Service Agreements” is available for sale online at Amazon.com and other channels.
About the Author: Joe Siderowicz is a service marketing expert. A graduate of Temple University and the University of Pennsylvania’s Wharton School, he has more than 25 years of experience in service marketing. Siderowicz has held executive sales, marketing and general management positions with industry-leading companies. He is the founder and president of the AfterMarket Consulting Group, which advises companies on how to grow service revenue. His extensive client list includes Fortune 100 firms and independent companies of all sizes. Siderowicz has extensive public speaking experience with large corporate, convention and trade show groups and has contributed articles to numerous publications on service sales and service marketing. Siderowicz resides with his wife in suburban Boston.
MEDIA CONTACT
Joe Siderowicz
E-mail:
Phone: (978) 929-9790
Web: www.aftermarketconsulting.com
REVIEW COPIES AND INTERVIEWS AVAILABLE
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Direct link: https://prnewschannel.com/2012/03/08/new-guide-addresses-selling-services-on-technology-based-products/SOURCE: Joe Siderwicz
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