Book gives shape, meaning to implementation of tobacco control strategies in Balkans

"Challenges of Tobacco Control in the Balkans" by Patricia R. Loubeau

In “Challenges of Tobacco Control in the Balkans: The Case of Croatia, Bulgaria, Romania, and Greece” (ISBN 1468054066), Patricia R. Loubeau uses her experiences living and working in Eastern Europe to contribute to the topic of tobacco control and its effects on the countries in South Eastern Europe.

Against the backdrop of European Union regulation, Loubeau draws on the literature, field research and interviews with policy makers to examine the issues of taxation, smuggling and agriculture in countries struggling to move forward with public health initiatives while at the same time addressing pressing economic concerns.

The book outlines how the cultural environment in the Balkans makes smoking normative and part of the social fabric and custom of these countries. Outlining the unique complexities of tobacco control, Loubeau challenges the countries to place tobacco control in its rightful place on the nation’s development agenda. This story holds important insights for people everywhere who want to develop and implement tobacco control programs in developing economies.

This is a rich story, engaging social questions of unemployment, culture and the role of various interest groups in tobacco control. “Challenges of Tobacco Control in the Balkans” shows in striking detail how tobacco products and social culture play such a dominant role in so many aspects of life in Croatia, Bulgaria, Romania and Greece. This book explores possible solutions and public health policy prescriptions that could change the face of smoking in the Balkans.

“Challenges of Tobacco Control in the Balkans: The Case of Croatia, Bulgaria, Romania, and Greece” is available for sale online at Amazon.com and other channels.

About the Author: Patricia R. Loubeau has traveled and worked extensively throughout Eastern Europe. In 2008 she was a Fulbright Fellow in Croatia and in 2010 she was a visiting professor in Bulgaria. She is currently professor of marketing and international business at Iona College. Loubeau received her bachelor’s and master’s from the University of Pittsburgh and has a doctorate from Columbia University. She currently divides her time between Europe and New York, where she lives with her family.

MEDIA CONTACT
Patricia R. Loubeau
Email:              Phone:             (914) 834-4386
Website:         www.createspace.com/3741548

REVIEW COPIES AND INTERVIEWS AVAILABLE

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SOURCE:  Patricia R. Loubeau

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