Social media alert: Domain name ‘’ for sale

The URL reflects the most popular marketing phrase in the world. Could it fetch millions?
(PR NewsChannel) / June 24, 2011 / LOS ANGELES 

These days in social media circles, who doesn’t ask someone to be their friend on Facebook?

Facebook marketing is huge, no doubt about it.  And businesses are battling to be relevant and visible on Facebook.

Facebook, the most widely used website on the planet, social media or otherwise, has created new words, given rise to the most popular marketing phrase in decades and has become the cornerstone of social media campaigns for both large and small companies.

So, how much is the phrase, ‘friend on Facebook,’ the most popular of all, worth?

Today, the URL ‘’ went on sale today for $5 million (

The “property” is represented by Sedo, a leading global domain name marketplace–sort of a real estate agent for the virtual world.

The URL hits the market as a time when a growing number of businesses have abandoned traditional websites and built their homepages on Facebook, creating a real and complete presence on a Facebook fan page.

“The domain is a marketer’s dream:  It’s an easy-to-remember catch phrase that can be used in any TV, radio or online campaign to drive consumers to a website,” says Adrian Smith, an internet marketing expert.  “It’s clearly worth a lot of money.” sold for $36.5 million.  AsSeenOnTV for $5.1 million, for $3.5 million.

A Google search finds the phrase ‘Friend on Facebook’ on more than 1.7 billion webpages.  There are more than 72 million webpages that explain how to make a friend on Facebook.

The expression is more more popular than ‘see you later’ (3.8 million), ‘Tiger Blood’ (902,000), ‘Don’t worry be happy’ (5.6 million), or even ‘I love you’ (2.7 million).

In his book, ‘Get Rich Click!,’ Marc Ostrofsky compares a domain name on the Internet to real estate on land.

“It’s the location upon which a business is built and where business is conducted,” says Ostrofsky.  “Today domain names routinely sell for $1 million or more and prices are going up daily.”

Marketing experts seek website names that are easy to remember.  And many marketers are choosing Facebook.  The URL ‘” would appear to a hit on both fronts, at a time when Facebook enjoys phenomenal success.

“Its sheer number of devoted users has prompted numerous Internet marketers to shift their focus from other social media sites like Twitter and YouTube exclusively to Facebook and be a part of the early stage of change,” writes the publication Internet Marketing Daily.  “As Facebook continues to evolve, it will no doubt impact the social media marketing scene in very significant ways, redefining how people plan and strategize their marketing and sales on social media sites.” is both a keyword domain for (Search Engine Optimization) SEO purposes, and a catch phrase that’s both easy to remember and used daily by many millions of people.

“The website URL could clearly be the cornerstone of a Facebook marketing strategy,” says Sam Hollenberg, who calls himself an Internet marketing guru.  “It could be valuable to Facebook or even a company like Google that is in the midst of a war with Facebook.  It could also be a fit for a company that is launching and relying on Facebook heavily but has an obscure, unknown company name.”

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