How online press releases can help political candidates get votes

Why political candidates should see press releases as a way to reach voters rather than just a way to inform the press.
(PR NewsChannel) / June 16, 2011 / TAMPA, Fla. 

POLITICAL ONLINE PRESS RELEASESOnline press releases are an underutilized tool for political candidates, says the press release distribution company PR NewsChannel.

Even candidates in the midterm elections, hailed by observers as ushering in a new level of Internet engagement, saw many missed opportunities, according to the press release distribution company.

“Political candidates and their advisors by and large still think of press releases as a way to inform the press and not as a way of engaging or reaching voters,” says Shannon Hannon Oliviero, executive director of client services at PR NewsChannel (, the press release distribution company.  “Online press releases can be used as strategically.”

Only online press releases that are search engine optimized properly will materialize in the search engines for the key word search phrases a candidate wants.  They’re like PPC ads, but instead of an ad popping up in the paid section, the press release materializes in the organic results.

Writing a press release so that it is search engine optimized properly and written effectively for humans is an art,” says Hannon Oliviero.  “We have artists on our staff.  Written poorly political online press releases go nowhere.  It’s all in the writing.”

Political online press releases can contain truthful information about a candidate, or be written to educate voters about an opponent.

“Online press releases are an underutilitzed, yet powerful political tool,” says Hannon Oliviero.  “In two words: They work.”



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SOURCE:  PR NewsChannel

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