How videos can enhance a press release

From the look and feel, to the search engine optimization benefits, why video is the way to go.
(PR NewsChannel) / May 17, 2011 / TAMPA, Fla. 

If a picture is worth a thousand words, then how much is a video worth in your press release? While embedding video can seem daunting and overly-technical for some, there are a number of internet services that offer everything from how-to’s to paid-for services that will do the hard work for you.

Press release distribution companies like PR NewsChannel (, don’t charge extra to embed a video.

Easily embed a video in a press release using YouTube. 

SEO, or search engine optimization, is the tool that helps your news story get the attention it deserves by picking out the key terms in your article that people are typing into search engines. Pictures and video often come with convenient tags in the file name (or you can add these yourself) that help identify additional key terms that will guide internet users to your photo/press release. In some cases, the video or image title will be enough to guide interested users to your release.

(View a video press release:

An embedded video also adds another element of interest to the release. Reading a news story is one thing, but seeing it is far more informative and interactive for your audience. Also, assuming that your release pertains to some form of current events, it faces aggressive competition on the internet. Properly named and tagged photos and videos will be the go-to for journalists looking to cover the story/event. 

So the main benefit of adding video to your press release: traffic. In some cases, photos and video can be featured on other websites that can drive their audience to your news story and garner more publicity for your business. Pictures might be worth a thousand words, but the right video at the right time is priceless.


About PR NewsChannel: PRNewsChannel is a fast-growing online and email press release distribution newswire which offers a competitive, affordable service alternative to the larger newswires.  The company prides itself on its ‘extreme’ customer service. PR NewsChannel syndicates press releases via the Internet and corporate or government intranets to maximize the visibility of each press release distribution. PR NewsChannel has content syndication deals with the largest and most respected companies in the world including The Associated Press (AP), Google, Yahoo! News, AOL, Comtex, Financial Content, NewsEdge/Acquire Media, Newstex and Yellow Brix. 

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