TAMPA, Fla. / With so much business being conducted online and websites becoming home for commerce, online reputation management (ORM) has never been more critical.
Any business will tell you that building and maintaining a positive image online is vital.
“We’ve seen a growing number of businesses awakening to the need for online reputation management and not waiting until there’s a problem,” says Patrick Flanary, director of operations at PR NewsChannel (prnewschannel.com), the press release distribution company.
Flanary says it’s about being proactive. “If you have a real problem with your online reputation, or want to avoid a problem, it’s time to make a plan for online reputation management. We’re seeing it work time and time again.”
The proven strategy for online reputation management is to generate positive or neutral content that appear like articles. If your company already has become the target of toxic news, the strategy would involve using online press releases to push down the negative postings that target you or company. It’s a specialized service offered by PRNewsChannel and one that has grown to be very popular, says Scott.
Online reputation management (ORM) is the act of monitoring, addressing or mitigating search engine results, pages or mentions for a brand, name, service or product.
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Techniques for online reputation management include online PR activity through new content creation via online press releases and promotion of existing positive content.
The goal is to achieve positive public relations on the Internet because it will serve to neutralize any negative news that a rogue client or bad former employee might cause, says the press release distribution company.
“A negative mention in social media or on complaint websites can be a threat to the bottom line but you can fight back,” says Flanary.
Whether you want to maintain a positive image online or are battling negative postings or blogs on the Internet, PRNewsChannel can help. For more information, or for a FREE consultation, please call (888) 399-5534.
About PR NewsChannel: PR NewsChannel is the only global newswire created by journalists. We’re affordable, effective and offer unparalleled customer support. PR NewsChannel is the ONLY press release newswire with a Breaking News Desk, on call 24/7. We have a huge database of news contacts from around the U.S., Canada and the world, keeping it constantly updated so we can send a press release to the media at any time of day or night. We have built an extensive and powerful online syndication network, enabling us to harness the power of the Internet to get your news, everywhere.
RELATED LINKS:
PR NewsChannel: https://prnewschannel.com
Online Reputation Management: https://prnewschannel.com/press-release-services/online-reputation-management/
Direct Link: https://prnewschannel.com/2011/02/21/press-release-distribution-company-reports-uptick-in-demand-for-online-reputation-management-orm/SOURCE: PR NewsChannel
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