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Press Release Search Engine Optimization (SEO)Before talking about press release SEO, let's talk about search engine optimization in general. Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a Web site from search engines via natural, sometimes called organic search results.
The earlier a site appears in the search results, or the higher it ranks, the more searchers will visit that site.
SEO efforts may involve a Web site page coding, presentation, and structure.
In this case, we "optimize" your press release for key words. Those words are "hyperlinked" to relevant Web site pages, usually your Web site. When the press release is digested by the search engines, and people search for those key terms, the SEO press release appears high in the search results.
With PRNewsChannel, there is no extra charge for optimizing press releases.
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